The National Stationery Show (NSS), hosted in the Javits Center in New York City annually in May, is the only stationery industry trade show in North America. Showcasing greeting card companies and a selection of gift companies and publishing houses, NSS is only open to registered members of the stationery trade and press. Erin Dollar was there and brings us this report.
Tony Lee advises to rethink how you calculate a true return on investment by factoring in new and strengthened relationships as well as orders.
The National Stationery Show took place last week. Craft Industry Alliance member Arianne Foulks was there and she brings us this report.