Christine Haynes Relaunches Her Indie Sewing Pattern Company and Focuses on Work-Life Balance
Sewing pattern designer Christine Haynes is relaunching her business with an eye towards creating a healthy work-life balance.
Podcast Episode #143: Purl Soho
On today’s episode of the Craft Industry Alliance podcast we’re talking about building a retail fabric and yarn shop, both online and in a brick-and-mortar setting, with my guests Joelle […]
Purl Soho: A True Gem of a Shop
It’s easy to spend an entire afternoon at Purl Soho. Cubbyhole shelves line the walls of the shop, stuffed to capacity with thousands of skeins of yarn, in every weight and color you can imagine. Martha Stewart Living touted Purl Soho, “the downtown Manhattan yarn store [that] helped make knitting a hobby as likely to be practiced by models killing time on shoots as by grandmas producing booties.” Founded in 2002 by Joelle Hoverson, Purl Soho debuted at the forefront of the contemporary craft movement, during an era where knitting think-pieces proclaimed that cozy was making a comeback, and knitting wasn’t just for grannies anymore.