Spring Quilt Market took place this past weekend (May 18-21, 2017) in St. Louis, Missouri. Quilt Market, organized by Quilts, Inc., is a credentialed trade show that occurs twice a year. The location of each spring Market changes (next year will be in Portland), but the fall Market is always in Houston. Quilt Market is held in a convention center with hundreds of exhibitors in a traditional trade show format. Laura Piland was there and brings us this report.
Tony Lee advises to rethink how you calculate a true return on investment by factoring in new and strengthened relationships as well as orders.
Trade shows aren’t just for vendors. Graphic designer Lindsie Bergevin went to Quilt Market, the sewing and quilting industry trade show, and discovered that she could strengthen her business, develop existing clients, and cultivate new ones.
Exhibiting at trade shows gives a craft business owner a chance to get their products into the hands of potential wholesale clients. Here are some tips.