A new “15 Percent Pledge” calls for major retailers to pledge 15% of their shelf space to Black-owned businesses. Will craft industry retailers take action?
As retail store owners weigh how to safely reopen, curbside pickup provides an enticing middle ground for stores that want to increase local sales with less risk. With precautions in place, some craft businesses are using curbside service to connect with local customers — from a distance.
It’s easy to spend an entire afternoon at Purl Soho. Cubbyhole shelves line the walls of the shop, stuffed to capacity with thousands of skeins of yarn, in every weight and color you can imagine. Martha Stewart Living touted Purl Soho, “the downtown Manhattan yarn store [that] helped make knitting a hobby as likely to be practiced by models killing time on shoots as by grandmas producing booties.” Founded in 2002 by Joelle Hoverson, Purl Soho debuted at the forefront of the contemporary craft movement, during an era where knitting think-pieces proclaimed that cozy was making a comeback, and knitting wasn’t just for grannies anymore.