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Anti-Racism on Social Media with Queenie Johnson

In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence.⁣ This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.

Clubhouse: A Quickstart Guide

If you’re active on social media, you’ve probably heard of the new audio-only social media app, Clubhouse. Use your Quickstart Guide to familiarize yourself with how it works.

Keeping Up with the Instagram Algorithm

If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.

Getting Started With Instagram Reels

Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.

How to Grow Your Instagram Account

In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.

10 Ways to Engage Customers During a Public Health Crisis

Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.

Crafters are Creating Content on TikTok

Some crafters have begun creating video content for TikTok, the social media app that’s with 1 billion active users (mostly teenagers). Content creators are recording DIY painting, sewing, and drawing tutorials and they’re finding significant audiences on this new social platform.

How to Make the Most Out of Your Instagram Profile Link

On Instagram, it is not easy, or even sometimes possible, to link your photos to content off of the app. There are only a handful of ways to provide a link to your followers to view something on your website or shop. Here’s how to get the most out of your Instagram profile link.

How to Protect Your Social Media Accounts from Hackers

How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.

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