Work With Us
Access the Craft Industry Alliance audience through bespoke live events and expert content to grow your reach.From dynamic virtual showcases to insightful articles and podcast guest appearances, our tailored opportunities help you connect directly with craft professionals, influencers, and buyers who matter most to your brand.
Our Audience
Craft Industry Alliance is the leading voice in the industry. Our audience in both print and podcasting encompases the full spectrum of craft sectors and business types.
Reach Our Full Audience
Showcase your expertise through trusted Craft Industry Alliance channels. Whether in articles or podcasts, you’ll reach thousands of engaged craft professionals eager to learn from industry leaders.
Write an article for our site
Craft Industry Alliance is known for breaking the latest in craft industry news and for providing substantive, actionable articles that help our members grow their businesses. Writing an article for Craft Industry Alliance showcases your expertise to our audience of craft professionals and we welcome your pitch for articles that serve our membership’s business needs, with a focus on newsworthiness rather than promotion.
Read our news to get an idea of the topics we cover before pitching.
Be a guest on our podcast
Share your hard-won business wisdom with our devoted following of thousands of creative professionals and enthusiastic hobbyists, who value our insightful interviews with industry leaders. Tell your story with a focus on actionable business lessons, not self-promotion, creating a valuable experience for both our guests and audience.
Our show is an interview show for creatives. Please listen to a few episodes to get an idea of how the show works before pitching.
Advertising
Discover how to connect with the vibrant and engaged craft business community through targeted advertising opportunities in our weekly newsletter, The Journal, on our podcast, and through a dedicated email to our audience of thousands of craft professionals.
Present Your Product to Our B2B Audience
Get your products in front of shop owners, designers, content creators, and other decision-makers in the craft industry through our curated live events.
New Product Showcase
A virtual event presenting new and innovative craft products to our audience of shop owners and retail buyers, content creators, designers, and other craft professionals. You’ll be one of five featured brands and have a 10-minute presentation slot to showcase your featured products. Plus, you’ll gain the full list and contact information for all attendees, to connect with potential customers and collaborators.
First Look Live
Host an exclusive virtual event that immerses our audience of craft professionals in your brand’s world. You’ll have a full hour to share your story and showcase your collection to retail buyers, content creators, and craft industry influencers, without the distractions of any other brands. You’ll gain the complete attendee list for follow-up to forge valuable connections with potential customers and collaborators.
Day-Long Symposium
Create the ultimate brand experience by collaborating with Craft Industry Alliance to host a bespoke symposium. We’ll work with you to design an engaging event featuring classes, workshops, lectures, and other interactive activities to showcase your business to an engaged and enthusiastic audience of craft professionals. This immersive experience will build genuine connections and leave a lasting impression on your key target audience.
View the Surface Design Symposium case study for a past event example.
Offer a Discount to Our Members
Put your brand directly into the hands of craft professionals by joining our member discount program. Offering an exclusive perk builds visibility, strengthens goodwill, and helps you connect with serious buyers who value brands that support their work. Our program features discounts across key categories including marketing and social media, packaging, payroll and bookkeeping, shipping, travel and hotels, and more.
Meet One-On-One
Connect directly with Abby Glassenberg, co-founder and president of Craft Industry Alliance, for personalized guidance. Abby can share the latest craft industry trends, offer tailored advice for your business, and help you navigate challenges with confidence. Her deep industry knowledge, award-winning background as a designer, teacher, and journalist, and leadership in the craft community make her an invaluable resource for your team.
Industry updates for your team
Business consulting
Have Abby on your podcast
Expert interviews and commentary
Have another idea? Reach out.