Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
Although it’s still months away, savvy craft business owners start preparing for a successful holiday sales season now. Here are some tips to guide you.
Asking for what you want or need is hard. In your personal life, that’s called advocating for yourself, whether it’s for more help around the house or saying no to toxic relationships. In your business life, it’s called negotiating. It’s funny that saying no to a friend that is rude or overbearing makes perfect sense, but asking for better terms from a business partner strikes fear in the hearts of even the savviest entrepreneur.
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
There’s much to be gained by exceeding customer expectations. Sending brand premiums along with shipments lets your brand’s personality shine and gives customers an unexpected thrill.
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
Tony Lee advises to rethink how you calculate a true return on investment by factoring in new and strengthened relationships as well as orders.
Have you ever had the unfortunate experience of shipping an item only to find out it was damaged or lost in transit? How frustrating! Learn how to pack and ship like a pro from someone who has worked in the shipping industry for two decades.
Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top notch online video class.
For the first time since it’s founding in 2005 Etsy has launched a second marketplace. Called Etsy Studio, the new platform focuses exclusively on craft supplies integrating DIY tutorials to help consumers find what they need to get creative.
Museum store buyers constantly scout new artisans whose work complements their museums’ missions. Here’s how to get your work into a museum shop.
Etsy sellers will have to begin using the new Etsy Payments platform by May 17, 2017 or their selling privileges will be revoked. Etsy Payments is an updated version of what was formerly called Direct Checkout which allows shoppers to enter their credit card information when buying an item rather than having to use PayPal. Some sellers have expressed concern about the switch.
Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all. This session will be an amazing gift for your business.
Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way!
If your yarn store is successful, it makes sense to capitalize on that and develop your own yarn line, right? Or does it? Read about the pros and cons here.
A list of distributors for selling your craft product. A great resource if you’re working to reach a wider audience and more buyers!
Print on demand fabric company, Spoonflower, has set up shops on three online marketplaces as a way to expand its reach to new audiences. Spoonflower fabrics are now available on Etsy, Amazon, and eBay.
A list of shipping tips and resources for creative businesses, to help your packages ship seamlessly and arrive beautifully packaged and ready to charm!
Fall of 2016 I closed our very successful quilt store, SPOOL. I was cutting short a business that was doing very well. Here’s why it was a good choice.
Row By Row Experience Aims to Bring New Energy (And Sales!) To Quilting Industry Through Shop Collaboration
When Janet Lutz’s quilt shop was turned down for a local shop hop she invented her own. Today, over 3,000 quilt shops participate in Row By Row Experience, an inclusive and cooperative shop hop model that’s become a business all its own.