Social Media Manager & PR Specialist

 Full or part-time job opening / by Libby Butler-Gluck

Job Overview:

The Social Media Manager & PR Specialist is responsible for curating a strong voice and managing content across all social media platforms and leading public relations efforts on select campaigns.

The ideal candidate has a strong understanding of social media marketing and stellar written and verbal communication skills, possesses above-average design skills and can tell stories across mediums through creative content curation.

Key Responsibilities:

  • Maintain a regular posting schedule and manage the content for all social channels including Facebook, Instagram, Twitter, Pinterest, Ravelry, YouTube, and any others deemed important by the Marketing Director
  • Guide public relations efforts, from research to pitching and interview management, when they may apply.
  • Decipher social and PR goals for the Marketing Team.
  • Assist in the writing and delivery of content for the newsletter and blog when called upon.
  • Assist and guide video production and delivery.
  • Work closely with the marketing team to align social media messaging goals with overarching goals of the team.
  • Track and report social media trends.
  • Create and implement strategies for increasing social engagement across channels.
  • Use necessary software to track success.
  • A passion for and basic understanding of the knitting community.

Responsible to: Marketing Director


  • Excellent verbal and written communication skills.
  • Proven experience in similar role
  • Basic knowledge of traditional and digital marketing tools including Google Analytics and Facebook for Business
  • Solid computer skills, including MS Office, Google AdWords, Bloggr
  • Proven capacity to work well with others
  • Fluid understanding of social media marketing and the motivation to learn on the job.
  • A flexible and motivated attitude
  • Ability to work under pressure, manage time well and meet deadlines.


  • Listing ID: 60086
  • Contact Name: Laura Zander
Contact details

Virtual ***** http://www.jimmybeanswool.com%20

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