Craft retailer Michaels got this quarter’s sales up 11.1% over last year by going hard on e-commerce and new marketing initiatives.
Mask sales and in-person shopping restrictions drove Etsy’s gross merchandise sales through the roof during the second quarter of 2020.
With many retail stores required to shut down in the pandemic, Michaels saw a big bump in e-commerce but overall fell way short of expectations.
When physical retail stores closed, Etsy saw its business boom in the first quarter of 2020, driven by sales of fabric face mask and self-care items.
Smogware is a porcelain project out of Berlin that aims to make the problem of air pollution more tangible by representing the amounts of pollution the average European breathes the deepening glazes of ceramics.
Michaels CEO Mark Cosby was ousted after a disappointing third quarter in 2019; Ashley Buchanan has a tough year ahead as coronavirus ravages retailers.
The fact that Etsy surpassed its financial goals in 2019 should have been the biggest news coming from the company’s fourth-quarter earnings call last week, but the changes it’s making to offsite advertising have stolen the spotlight.
The Finnish company Fiskars best known for its orange-handled scissors is making major changes amid disappointing financial results for 2019.
Is Michaels’ new strategy of focusing on core makers paying off? Michaels Stores Inc. saw sales decline again in the third quarter of 2019 and downgraded its overall outlook for the year. And yet the company reported progress on its e-commerce and community initiatives.
In Etsy’s 3rd quarter earnings call on October 30 the company indicated they have a series of carrots and sticks to cajole sellers into adopting new initiatives such as free shipping and Etsy Ads.