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Big Changes to Etsy’s Ads Program After a Blockbuster Year

The fact that Etsy surpassed its financial goals in 2019 should have been the biggest news coming from the company’s fourth-quarter earnings call last week, but the changes it’s making to offsite advertising have stolen the spotlight.

Michaels CEO Believes the Tough Times Will Pay Off

Is Michaels’ new strategy of focusing on core makers paying off? Michaels Stores Inc. saw sales decline again in the third quarter of 2019 and downgraded its overall outlook for the year. And yet the company reported progress on its e-commerce and community initiatives.

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