How to Raise Your Prices and Keep Your Customers Happy
How can you raise prices without inciting customer pushback? Today we’ll tackle how to do it while keeping your customers happy.
It’s Always Christmas for the Ornament Girl
It’s Christmas all year round for The Ornament Girl, Staci Ann Lowry, who turned an old-fashioned hobby into a business creating handmade, no-sew, fabric-covered ornaments.
How I Got That Gig: 7 of My Quilts Are in Season 3 of Ozark
Who makes the quilts you see on tv? This is a question Lindsey Rhodes had often asked herself whenever she spied a beautiful quilt in the background of her favorite shows. A quilter can recognize fabrics and block patterns and know when something is not mass-produced. Lindsey came to discover the answer to her question in a serendipitous moment! Seven of her quilts were recently bought to be set dressing on Season 3 of the Netflix series Ozark.
How to Protect Your Social Media Accounts from Hackers
How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
5 Lessons Learned from 5 Years of Indie Untangled
Indie Untangled: a site that lets dyers, designers, and makers pay to promote their latest shop updates, sales, patterns and special collaborations.
How to Use Patreon to Fund Your Craft Business
If you’re a podcast listener, indie music lover, or supporter of artists or webcomics, you may be familiar with Patreon, the perpetual crowdfunding platform and one of the few straightforward avenues through which creators have been able to receive financial support directly from their fans.
Double Blind Surprise Brings Gift Giving to New Heights
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.
6 Tips for Creating an Effective PowerPoint Presentation
How often have you squinted at a PowerPoint slide trying to make out tiny print? Or zoned out on what the speaker was saying because they were simply reading from their slides? Creating an effective PowerPoint slide deck will enhance your presentation and keep your audience engaged.
How Introvert Sara Lawson of Sew Sweetness Uses Video to Communicate with Customers
Many sewists know Sara Lawson of Sew Sweetness thanks to her twice-weekly live videos that feature everything from demos to Q&A, reviews, and even giveaways. But there’s something many of Sara’s customers may be surprised to know: She is a very shy introvert.
How to Deal with Customer Complaints After You’ve Made the Sale
In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world. Sometimes you must take the good with the bad and adapt as situations arise. So how do you handle difficult and stressful situations? Are there ways to prevent misunderstandings and future problems?