How can you raise prices without inciting customer pushback? Today we’ll tackle how to do it while keeping your customers happy.
It’s Christmas all year round for The Ornament Girl, Staci Ann Lowry, who turned an old-fashioned hobby into a business creating handmade, no-sew, fabric-covered ornaments.
Who makes the quilts you see on tv? This is a question Lindsey Rhodes had often asked herself whenever she spied a beautiful quilt in the background of her favorite shows. A quilter can recognize fabrics and block patterns and know when something is not mass-produced. Lindsey came to discover the answer to her question in a serendipitous moment! Seven of her quilts were recently bought to be set dressing on Season 3 of the Netflix series Ozark.
How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
Indie Untangled: a site that lets dyers, designers, and makers pay to promote their latest shop updates, sales, patterns and special collaborations.
If you’re a podcast listener, indie music lover, or supporter of artists or webcomics, you may be familiar with Patreon, the perpetual crowdfunding platform and one of the few straightforward avenues through which creators have been able to receive financial support directly from their fans.
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.
How often have you squinted at a PowerPoint slide trying to make out tiny print? Or zoned out on what the speaker was saying because they were simply reading from their slides? Creating an effective PowerPoint slide deck will enhance your presentation and keep your audience engaged.
Many sewists know Sara Lawson of Sew Sweetness thanks to her twice-weekly live videos that feature everything from demos to Q&A, reviews, and even giveaways. But there’s something many of Sara’s customers may be surprised to know: She is a very shy introvert.
In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world. Sometimes you must take the good with the bad and adapt as situations arise. So how do you handle difficult and stressful situations? Are there ways to prevent misunderstandings and future problems?