Between work-life separation, following a self-imposed schedule, and staying connected to colleagues, here’s a look at how four pro crafters found their “new normal” working from home in 2020.
Starting in June, Airbnb announced it would expand its services to include Online Experiences, billed as “unique activities to do at home.” Craft instructors test it out and gain an audience there.
Selling beauty supplies online can be a great small business, but it requires complying with FDA safety guidelines and, if you want to sell on Etsy, you’ll need to follow the marketplace’s rules as well.
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
Fulfillment by Amazon (Amazon FBA) allows businesses to send their handmade items in bulk to a shipping center and have Amazon fulfill those orders directly.
Following federal regulations, using proper product labels, and shopping for business insurance are important considerations for body care sellers on Etsy.
Though Etsy allows the sale of edible products online, it’s on the seller to make sure they are conducting a legal and safe business.
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins. These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.