The holiday shopping season is just around the corner. For many craft businesses, this is an intense time, but it’s also the period when we see the highest sales volume of the year. In the United States, the Friday after Thanksgiving (Black Friday) is the start of holiday shopping and running a Black Friday promotion is a great way to capitalize on the frenzy. Whether you have an ecommerce or a brick-and-mortar store, we’ve got promotion ideas to help you kick off the holiday season right.

Ecommerce Shops

• Offer a percent discount on entire order either with a coupon code or without.

• Offer dollar off discounts on individual items.

• Offer free shipping.

• Offer a free gift such as a PDF, scrap bag, pencil, pin or other branded product, or product sample.

• Offer a gift card of a certain amount for different dollar amounts spent.

• Create special kits for easy gift giving.

• Bundle products together. Or offer “buy 10 get 1 free.”

• Offer sneak peek’s on social media to get people to sign up for your list in advance of Black Friday.

• Capitalize on website traffic by offering a holiday-themed deal for new email subscribers. “Sign up for my list and get an exclusive Black Friday coupon code.”

• Offer a discount on a particular category of products each day from Black Friday through Cyber Monday.

• If you have a service-based business, offer a free upgrade.

• Offer hourly deals. Or spread the deals out: first six hours 40% off, second six hours 30% off, last 12 hours 20% off

• Use a tool like Scratch-It to send an interactive mystery discount. Customers have to “scratch” the a spot to reveal the discount.

• Team up with other online store owners and offer one code that is valid at all of your shops. Everyone sends their list an email with the names of all the shops and the code.

• Send loyal customers a special discount and/or give them early access to the sale.

• Create a pretty, printable gift card for people who want to give their gift recipients something tangible, rather than just an email.

• Extend the sale to Tuesday at an even deeper discount

Brick-and-Mortar Shops

• Offer a mystery gift to shoppers who spend above a certain threshold such as $25 (a free patch or pin for example).

• Offer door prizes every hour or half hour.

• Enter folks into a drawing if they stop by and “Check In” on Facebook or Yelp.

• Serve hot chocolate, cookies and other treats.

• Team up with other local shops to hold a holiday shopping block party together

• Promote a “loss leader” — a product that you take a loss on in order to get customers in the door.

• Create a doorbuster promotion by offering a discount on your most popular products but just for the first few hours of the sale.

• Offer a discount on gift cards. 5% off a gift card purchase or $10 gift card with $50 purchase.

• Donate a percentage of profits from the sale to a favorite charity.

• Offer subscribers shopping tips such as where to park and tips for shopping with children.

• Invite local authors, artists, or designers in to meet customers, sign books, or do a trunk show.

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