Gen Z Bypasses Etsy for Depop, a New Marketplace for Handmade
Depop is a new mobile marketplace with 21 million users, 90% of whom are 26 years old or younger. Crafters are finding success selling handmade goods on Depop, a competitor with Etsy.
How to Create Effective Google Ads: A Quick Start Guide
Using Google Ads is a tempting strategy for getting found in search, letting you skip to the head of the line if you play your keywords right. Here we break down how these ads work, who they’re for, and how to create an effective one.
KnitChats Offers Real-Time Knitting Support, Plus a Vibrant Online Community
KnitChats offers real-time support and community to knitters. Expert instructors are on-hand to answer questions and help guide knitters through each step in their projects.
A Comparison of Online Course Platforms
Online course platforms, of which there are more than three dozen, can be divided into four categories: stand-alone platforms, all-in-one platforms, marketplace platforms and WordPress plug-ins. The ones chosen for this article are those most fitting for craft entrepreneurs.
Shining a New Light on Sewing: The Growing Trend of Sewing with Projectors
An emerging group of industrious sewists are now projecting patterns directly onto fabric eliminating the paper all together.
Shopify Made Simple for Craft Businesses
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
Retailers Shift to Virtual Personal Shopping Appointments
Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
How to Grow Your Instagram Account
In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.
Knitrino is an App Poised to Disrupt the Knitting World
Knitrino is a new app that aims to disrupt the knitting pattern world by integrating all of the information a knitter needs including row-by-row pattern instructions, a progress keeper, a note-taking feature, and a colorwork option that shows color charts in the knitter’s selected yarn colors.
Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
Pattern Workshop: How an Online Course Helped to Grow a Sector of the Sewing Industry
Lauren Dahl’s online course, Pattern Workshop, has taught thousands of aspiring sewing pattern designers to digitally draw and grade pattern templates.
COPPA for Crafty YouTubers: What You Need to Know
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
How to Get Found on Google: What You Need to Know About SEO for Your Craft Business
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
How to Set Up and Use an Amazon Influencer Page
Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.
How to Make Text Messaging Part of Your Marketing Strategy
Text messaging, or SMS, can be used as a powerful marketing tool. Text messages have a 98% open rate. Find out how to use SMS to reach your customers directly.
How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business
In this webinar, you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.
Save Time and Connect with Customers Using Instagram Quick Replies
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
How to Use a Content Calendar to Plan and Schedule Your Posts
Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.
How to Integrate Shopify with MailChimp After the Breakup
Last week MailChimp threw the ecommerce world into a panic by announcing that they would no longer integrate with Shopify. The two companies were apparently unable to resolve a disagreement overcome to an agreement over a data privacy issue. Here’s how we recommend you proceed.
Making Things App Attempts New Pattern Subscription Model
Making Things is a new web app that launched on October 30 to the knit and crochet community and has provoked intense online discussion about the cost of pattern, designer compensation, and disclosure of affiliate links. Created by Megan Elizabeth and her partner, Rob Andrew, and based in Melbourne, Australia, Making Things is a monthly subscription service providing access to over 1,000 patterns as well as web-based pattern reading tools including stitch counters, row highlighters, chart grids, and editable notes, plus 24-hour live pattern support.