Create an Airbnb Experience as Part of Your Business Marketing Plan

Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.

Product Liability Insurance: Do You Need It? (The Answer is Probably “Yes”)

Any business that sells products to consumers must consider the risks of products liability claims: lawsuits filed by people who allegedly are injured or suffer losses from defective or improperly performing products. Getting product liability insurance can protect you if a claim is filed. Here’s what you need to know.

Etsy Design Awards Finalists Announced

An eclectic list of 160 finalists for the Etsy Design Awards debuted August 2nd, moving finalists one step closer to Etsy’s $15,000 grand prize.

The Ins and Outs of Selling on Consignment

Partnerships between retail shops and indie makers can be fruitful and mutually supportive. Consignment can help craftspeople reach new customers, and offers a proving ground for makers interested in expanding into wholesale. Curious about what consignment means, and whether it’s a good fit for your business?

Being the Boss without Being Bossy: Managing Your First Hire

So often when we start our creative business venture we start out alone. We are the creative force behind the business, the chief cook and bottle washer, the lone ranger. And for a time, that is good. But as the business grows and becomes more successful, there is a shift. Time becomes more precious and you begin to worry about getting it all done.

Pre-Nuptial Prep for Business Owners: What To Do Before Saying ‘I Do’

Whether you’re planning a traditional walk down the aisle or a quick dash to City Hall, getting married requires a certain amount of planning. Picking a honeymoon destination and getting a marriage license are probably on your to-do list—but is “business planning” on there, too?

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

Outsourcing Social Media Work: Tips Before You Hire

Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?

Holiday Prep You Can Do in September

Before the busy season starts to creep up on us, this is the perfect time to start preparing your craft business for the holidays. Not sure where to start? Here are some ideas to help you get holiday-ready.

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