Whether you’re planning a traditional walk down the aisle or a quick dash to City Hall, getting married requires a certain amount of planning. Picking a honeymoon destination and getting a marriage license are probably on your to-do list—but is “business planning” on there, too?
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Marie Forleo’s B-School is an 8-week online training course about business and marketing for multi-passionate, big-hearted craft entrepreneurs.
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.
In June, the U.S. Supreme Court decided Wayfair v. South Dakota, changing the sales tax landscape in ways that will significantly affect your craft-related business.
Not only do you need to make money (sales), you have to be able to do it while spending less than you earn (positive cash flow).
Before the busy season starts to creep up on us, this is the perfect time to start preparing your craft business for the holidays. Not sure where to start? Here are some ideas to help you get holiday-ready.
We all dream of business success, but often success can mean your business grows faster than you can handle. Sometimes the answer is bringing on an equal partner, someone who is as invested as you are in your business’ success.
Selling your business can be a complicated and involved process, but careful planning can greatly ease the amount of work involved.
A business retreat is an opportunity to surround yourself with a group of like-minded solopreneurs to take a critical look at your business with you.
Planning the details of your business retreat beforehand will ensure you and all the participants to get the most out of the retreat.
There are many reasons for deciding to close a business. Here is a practical guide for shutting down your business without getting overwhelmed.
When its time to incorporate your business, how do you know which legal entity to choose? In this article, CPA Nathan Owen explains the differences between a sole proprietor, and LLC, an S-Corps.
Donating a piece of your work to support a good cause is often not worth the time and effort since only the cost of the raw materials can be written off on your taxes.
It is never too early to start thinking about an exit strategy for your business. If an emergency arises, you will be prepared.
Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.
When anyone starts a new entrepreneurial venture, they generally believe they are starting a business. And by the general definition they are. But as time goes on, reality might say they have just created their own job.
If you’re moving internationally, you’ll need to address operational and structural issues that you wouldn’t with a domestic move.
A retreat is not only an event your customers will enjoy, it can be an effective marketing tool to help you increase profits and make valuable connections.