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How to Reuse Content Across Social Platforms

Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.

How to Write a Diversity and Inclusion Statement for Your Business

Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.

How These Craft Industry Professionals Stay On Top of Their Instagram DM’s

Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.

Is Your Hiring Process Helping or Hurting Your Business?

Whether you are hiring your first employee, or you already have a staff of hundreds, recruiting best practices are critical for your business. Strong recruiting practices have significant benefits for any organization.

How to Write Copy That Converts & Sells with Ashlyn Carter

In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.

Are Craft Catalogs Still Relevant? 4 Companies Weigh In

Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.

10 Ways to Engage Customers During a Public Health Crisis

Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.

Building Community for Your Business with a Facebook Group

Creating a Facebook group for your business can be a great way to build community, giving your customers and fans a way to interact with each other and to learn from you. Here’s what you need to know to set one up successfully.

How I Got Featured in the Press 250 Times

Laura Zander, founder of Jimmy Beans Wool, has been incredibly successful at getting press for her business. She says the most important thing is to understand what your story is really about and to reach out and tell it.

6 Expert Tips to Calm Your Nerves So You Can Give a Stellar Presentation

No matter how long you’ve been doing public presentations you likely still get that sick feeling in your stomach just before walking on stage. Public speaking anxiety is incredibly common. Although most of us struggle with it at least to some degree, there are tried and true techniques you can teach yourself that can make a big difference in your level of ease on stage.

How to Deal with Customer Complaints After You’ve Made the Sale

In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world.  Sometimes you must take the good with the bad and adapt as situations arise.  So how do you handle difficult and stressful situations?  Are there ways to prevent misunderstandings and future problems?

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