We Need More Words for Craft

The word craft is used for everything from the work of highly regarded makers, such as Faith Ringold and Beatrice Wood, to hobbyists who sew, knit, make pots, turn wood, and hammer iron, to the awful foam stickers that appear for birthday party ‘crafts.’ While none of these are less valid for what they are, there is a big difference. 

And with that comes the devaluing of the sublime, and the minimizing of what we hold dear. So, why don’t we have different words?

Recorded Webinar: Making the Most of MailChimp

Have you have been using MailChimp to gather your email addresses, but that is about as much as you have managed to do? Is the thought of trying to get your head around Mailchimp is enough to make you put your head under the covers and hope the moment passes? This webinar is for you! […]

Recorded Webinar: Overcoming Customer Service Challenges

When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.

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