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Do You Need a Virtual Mailbox?

If you would prefer to keep your address private or travel frequently a virtual mailbox might be the right choice for you.

How to Get Press for Your Craft Business

Getting press for your business can bring in new traffic and new customers. Use these tips to successfully attract media attention to your craft business.

Elevator Pitch: Short, Sweet, Informational

Learn how to develop an elevator pitch – a short, succinct, and persuasive way to introduce yourself, make a connection, and give the business answer to the ol’ cocktail party question, “So, what do you do?”

8 Apps for Video Captions, Transcripts, and Teleprompters

Creative professionals who make videos may need captions or transcriptions and perhaps a teleprompter to say the right words during the filming process. Here are the top apps you can use to create these video elements in an instant.

How to Reuse Content Across Social Platforms

Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.

How to Write a Diversity and Inclusion Statement for Your Business

Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.

How These Craft Industry Professionals Stay On Top of Their Instagram DM’s

Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.

Is Your Hiring Process Helping or Hurting Your Business?

Whether you are hiring your first employee, or you already have a staff of hundreds, recruiting best practices are critical for your business. Strong recruiting practices have significant benefits for any organization.

How to Write Copy That Converts & Sells with Ashlyn Carter

In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.

Are Craft Catalogs Still Relevant? 4 Companies Weigh In

Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.

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