The word craft is used for everything from the work of highly regarded makers, such as Faith Ringold and Beatrice Wood, to hobbyists who sew, knit, make pots, turn wood, and hammer iron, to the awful foam stickers that appear for birthday party ‘crafts.’ While none of these are less valid for what they are, there is a big difference.
And with that comes the devaluing of the sublime, and the minimizing of what we hold dear. So, why don’t we have different words?
Have you have been using MailChimp to gather your email addresses, but that is about as much as you have managed to do? Is the thought of trying to get your head around Mailchimp is enough to make you put your head under the covers and hope the moment passes? This webinar is for you! […]
While social media and advertising are important, don’t overlook the value of getting exposure in magazines, newspapers, and blogs.
My secret to polite email etiquette is having a cordial hook that sets the tone for myself. With this, the rest of the email can fall into place.
Katie Lane is an attorney who specializes in negotiation for artists. In this webinar you will learn to negotiate successfully, avoid caving in to high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.
When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.
It can be difficult for craft business owners to draw a line between their personal/political and business lives when work and hobbies intersect.
A live webinar can be a great way to establish yourself as an expert in your field. Here’s some great how-tos to make them an effective tool!
If you’re a business owner, at some point you’re going to deal with angry customers. Here’s some tips for diffusing uncomfortable customer situations.
Responding to customer feedback is an opportunity to publicly demonstrate that you care about your customers and their experience with your business.
Censorship is central to this story, but there’s another story here and that is about how companies respond to critical feedback online.
It’s important to communicate effectively with our clients. Speaking assertively means choosing language that sets us up for successful interactions.
No matter how much craft books rely on great projects and gorgeous images, the success of any book also relies on good writing.