Creating unique and engaging brand assets is the first step to building a relationship with your customers that they won’t forget.
Creative professionals who make videos may need captions or transcriptions and perhaps a teleprompter to say the right words during the filming process. Here are the top apps you can use to create these video elements in an instant.
Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.
Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
Whether you are hiring your first employee, or you already have a staff of hundreds, recruiting best practices are critical for your business. Strong recruiting practices have significant benefits for any organization.
In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.
Substack is a new email marketing service that allows content creators to directly monetize their newsletters. Could this be a good option for craft-based businesses?
Quilting teacher Mel Beach explains how taking comedy improv classes has helped her to develop public speaking skills, confidence, and the ability to think on her feet, all things she’s used in her creative business.
Use these tips when taking on custom orders so you can be sure to get paid on time and in full.
Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.
Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.
This week Yarn Market News, the trade magazine for the yarn industry, announced that the January 2020 issue will be it’s last.
Swatched is a new documentary series featuring knitwear and crochet designers. The pilot features designer Andrea Tong. The project’s goal is to showcase the diversity of stories within the industry.
Row By Row Experience has been relaunched as Quilters Trek, an inclusive shop hop that encourages quilters to visit brick-and-mortar quilt shops all summer long.
Creating a Facebook group for your business can be a great way to build community, giving your customers and fans a way to interact with each other and to learn from you. Here’s what you need to know to set one up successfully.
Laura Zander, founder of Jimmy Beans Wool, has been incredibly successful at getting press for her business. She says the most important thing is to understand what your story is really about and to reach out and tell it.
Text messaging, or SMS, can be used as a powerful marketing tool. Text messages have a 98% open rate. Find out how to use SMS to reach your customers directly.
With the recent launch of the Etsy Design Awards (AKA the Etsies) and with applications to the Spoonflower Small Business Grant open through August 15, 2019, we wanted to explore why craft businesses participate in awards competitions, and what’s to be gained.
No matter how long you’ve been doing public presentations you likely still get that sick feeling in your stomach just before walking on stage. Public speaking anxiety is incredibly common. Although most of us struggle with it at least to some degree, there are tried and true techniques you can teach yourself that can make a big difference in your level of ease on stage.