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Are Craft Catalogs Still Relevant? 4 Companies Weigh In

Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.

10 Ways to Engage Customers During a Public Health Crisis

Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.

Building Community for Your Business with a Facebook Group

Creating a Facebook group for your business can be a great way to build community, giving your customers and fans a way to interact with each other and to learn from you. Here’s what you need to know to set one up successfully.

How I Got Featured in the Press 250 Times

Laura Zander, founder of Jimmy Beans Wool, has been incredibly successful at getting press for her business. She says the most important thing is to understand what your story is really about and to reach out and tell it.

6 Expert Tips to Calm Your Nerves So You Can Give a Stellar Presentation

No matter how long you’ve been doing public presentations you likely still get that sick feeling in your stomach just before walking on stage. Public speaking anxiety is incredibly common. Although most of us struggle with it at least to some degree, there are tried and true techniques you can teach yourself that can make a big difference in your level of ease on stage.

How to Deal with Customer Complaints After You’ve Made the Sale

In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world.  Sometimes you must take the good with the bad and adapt as situations arise.  So how do you handle difficult and stressful situations?  Are there ways to prevent misunderstandings and future problems?

Tips for Dealing with Difficult Customers

Customers are like snowflakes; no two are alike.  Some are wonderful people that reinforce your belief in humanity while others make you question why you ever got out of bed. Thankfully, most customers fall somewhere in the middle and are pleasant, happy people. It’s important to recognize the potential high maintenance customers before you accept their orders and to be aware of potential business challenges you may face.  So how do you spot different personalities? 

How to Integrate Shopify with MailChimp After the Breakup

Last week MailChimp threw the ecommerce world into a panic by announcing that they would no longer integrate with Shopify. The two companies were apparently unable to resolve a disagreement overcome to an agreement over a data privacy issue. Here’s how we recommend you proceed.

We Need More Words for Craft

The word craft is used for everything from the work of highly regarded makers, such as Faith Ringold and Beatrice Wood, to hobbyists who sew, knit, make pots, turn wood, and hammer iron, to the awful foam stickers that appear for birthday party ‘crafts.’ While none of these are less valid for what they are, there is a big difference. 

And with that comes the devaluing of the sublime, and the minimizing of what we hold dear. So, why don’t we have different words?

Making the Most of MailChimp

A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter in this webinar!

How to Negotiate (Even If You Hate Conflict) With Katie Lane

Katie Lane is an attorney who specializes in negotiation for artists. In this webinar, you will learn to negotiate successfully, avoid caving into high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.

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