How to Set Up and Use an Amazon Influencer Page

Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.

Create an Airbnb Experience as Part of Your Business Marketing Plan

Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.

Recorded Webinar: All About Amazon Handmade

In this webinar we’ll you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.

Why Etsy’s New Free Shipping Policy is Good for Your Business

Etsy announced today that free shipping will soon become a core part of the shopping experience. “By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” CEO Josh Silverman stated in a press release. Here’s why this policy might be a good thing for your business.

How to Successfully Sell Your Designs on Spoonflower

Spoonflower is a print-on-demand service that allows you to create your own design, upload it, and print it on fabric, wallpaper, and gift wrap. Designers have the option to sell their unique surface patterns on the Spoonflower Marketplace and receive a small percentage of each sale. The key to selling anything online is getting found and the same is true of the Spoonflower Marketplace. Use the tips to optimize your listings so that you can make the most of this platform.

Marketing Your Craft Business by Partnering With Your Tourism Office

Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.

Make Your Products Shoppable on Instagram: A How-To Guide

You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.

JOANN Invests in Glowforge, Bringing Laser Cutting to the Mainstream Crafter

Glowforge, the home laser cutter, is about to become available to many more crafters, including those who can’t afford the hefty price tag (the retail price is $4,000, twice what it was during the crowdfunding campaign) and don’t have a dedicated space to house it. At the end of December the nation’s largest fabric and craft retailer, JOANN, announced a significant investment in Glowforge. Here’s how some crafters are reacting to the news.

Blockchain’s Potential for Creative Industries

At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.

How to Put the Marketing Funnel to Work for Your Creative Business

The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.

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