An Interview With Zibbet Founder Jonathan Peacock about the New A.C. Moore Marketplace
We sit down with the founder of Zibbet, Jonathan Peacock, to discuss his new partnership with A.C. Moore and the launch of the A.C. Moore Marketplace.
Why Etsy’s New Free Shipping Policy is Good for Your Business
Etsy announced today that free shipping will soon become a core part of the shopping experience. “By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” CEO Josh Silverman stated in a press release. Here’s why this policy might be a good thing for your business.
How to Successfully Sell Your Designs on Spoonflower
Spoonflower is a print-on-demand service that allows you to create your own design, upload it, and print it on fabric, wallpaper, and gift wrap. Designers have the option to sell their unique surface patterns on the Spoonflower Marketplace and receive a small percentage of each sale. The key to selling anything online is getting found and the same is true of the Spoonflower Marketplace. Use the tips to optimize your listings so that you can make the most of this platform.
Marketing Your Craft Business by Partnering With Your Tourism Office
Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.
How to Use Patreon to Fund Your Craft Business
Patreon is based on the hundreds-year-old construct of patronage, but instead of involving a wealthy sponsor, it enables individuals to support artists.
Make Your Products Shoppable on Instagram: A How-To Guide
You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
Recorded Webinar: How to Get Started Licensing Your Designs
Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.
JOANN Invests in Glowforge, Bringing Laser Cutting to the Mainstream Crafter
Glowforge, the home laser cutter, is about to become available to many more crafters, including those who can’t afford the hefty price tag (the retail price is $4,000, twice what it was during the crowdfunding campaign) and don’t have a dedicated space to house it. At the end of December the nation’s largest fabric and craft retailer, JOANN, announced a significant investment in Glowforge. Here’s how some crafters are reacting to the news.
From Blog Post to Online Course: How to Monetize Your Content
What are you an expert in? Do you write a blog about your area of expertise? If you know enough about anything to write blog posts, chances are you have a fantastic start for an online course.
Blockchain’s Potential for Creative Industries
At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.
Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
How to Put the Marketing Funnel to Work for Your Creative Business
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
Many Happy Returns: Tax Filing Tips for Your Craft Business
Recent changes to the federal tax code apply only to the 2018 tax year — which means that the existing rules still apply to your 2017 return.
Adaptability is Key for Long-Term Craft Business Sustainability
With change occurring constantly, it is particularly challenging for artists to keep their businesses thriving. Evolving your craft business is key.
Go Your Own Way: Tips for Making Your Retreat Unique, Valuable, and Profitable
A retreat is not only an event your customers will enjoy, it can be an effective marketing tool to help you increase profits and make valuable connections.
Is it Time to Market Your Business Internationally?
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
Modern Arts Patronage: How a New Era of Creatives are Asking Fans for Financial Wiggle Room
Crowdfunding through online platforms can look like a great way to insulate yourself from market pressures while pursuing a vision, but successful campaigns rely first of all on building what you’ve already started and treating sponsors as business partners.
Membership Plugin Features to Consider
If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.
Recorded Webinar: Producing Your Own Online Video Class
Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top notch online video class.
Etsy Launches New Craft Supply Marketplace Etsy Studio
For the first time since it’s founding in 2005 Etsy has launched a second marketplace. Called Etsy Studio, the new platform focuses exclusively on craft supplies integrating DIY tutorials to help consumers find what they need to get creative.