Substack is a new email marketing service that allows content creators to directly monetize their newsletters. Could this be a good option for craft-based businesses?
Uncommon Goods is a catalog and website known for unique and quirky gifts. For makers, selling wholesale to Uncommon Goods can be a great opportunity to find a new, and large, audience.
Representatives of a cross section of the European craft industry to weigh in on what changes they have seen in their business this year, and what trends they foresee for 2021.
Starting in June, Airbnb announced it would expand its services to include Online Experiences, billed as “unique activities to do at home.” Craft instructors test it out and gain an audience there.
Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.
Have you considered monetizing your blog? In this quick start guide, you’ll learn about all of the different options for making money as a blogger.
In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.
Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.
In this webinar, you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.
We sit down with the founder of Zibbet, Jonathan Peacock, to discuss his new partnership with A.C. Moore and the launch of the A.C. Moore Marketplace.
Etsy announced today that free shipping will soon become a core part of the shopping experience. “By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” CEO Josh Silverman stated in a press release. Here’s why this policy might be a good thing for your business.
Spoonflower is a print-on-demand service that allows you to create your own design, upload it, and print it on fabric, wallpaper, and gift wrap. Designers have the option to sell their unique surface patterns on the Spoonflower Marketplace and receive a small percentage of each sale. The key to selling anything online is getting found and the same is true of the Spoonflower Marketplace. Use the tips to optimize your listings so that you can make the most of this platform.
Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.
Patreon is based on the hundreds-year-old construct of patronage, but instead of involving a wealthy sponsor, it enables individuals to support artists.
You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
In this webinar, Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.
Glowforge, the home laser cutter, is about to become available to many more crafters, including those who can’t afford the hefty price tag (the retail price is $4,000, twice what it was during the crowdfunding campaign) and don’t have a dedicated space to house it. At the end of December the nation’s largest fabric and craft retailer, JOANN, announced a significant investment in Glowforge. Here’s how some crafters are reacting to the news.
What are you an expert in? Do you write a blog about your area of expertise? If you know enough about anything to write blog posts, chances are you have a fantastic start for an online course.
At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.