Crafting Cafés: Refresh Your Shop by Adding Refreshments
Many craft shops are aiming to create a community atmosphere by adding beverages and snacks and even cocktails.
5 Common Mistakes Involving FTC Disclosures for Affiliates and How to Avoid Them
Learn the common mistakes involving FTC disclosures for affiliates and how to avoid them, with easy to understand examples.
Painted Tree Boutiques Offers Unique Selling Space
Painted Tree is a unique selling space for small business owners offering retail space to entrepreneurs without a brick-and-mortar shop.
Instagram Subscriptions: A New Revenue Stream for Your Craft Business
Learn the ins and outs of Instagram’s new subscription feature and how your craft business can use this service as a new revenue source.
How to Seek Out Grant Opportunities as a Small Business
As a small business, access to capital can be a challenge. Where can we go for a fair shot at a grant or low-interest loan? Here are techniques to help you search for capital you may qualify for.
Cricut Contributing Artist Program Seeks Designers
Learn about Cricut’s new Contributing Artists Program, which launched in May as a way to grow and enhance the thousands of images offered in the Cricut Design Space® app.
Artist Coops Provide Community, Connection for Local Makers
Artist coops present an interesting opportunity to sell your work. A coop is an organization owned and democratically controlled by its members, and in the case of an artist coop, the organization can provide professional services for its members including gallery space or shelf space at its brick-and-mortar store location.
Why this Artist Sees Value in Selling NFTs of Her Work
Oil painter Arabella Proffer is finding success selling her work as NFTs. She explains why she is committed to this new form of sale and ownership on the blockchain.
Coley International Helps Small Businesses Bring Products to Market
Coley International is a new consulting firm headed by Nichole Schneider, an experienced product developer, and sourcing specialist. With Coley, Schneider is focused on helping solo entrepreneurs and small business owners navigate the product manufacturing process from start to finish.
Affiliate Marketing: A Quick-Start Guide for Craft Businesses
You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.
What are NFTs and What Can Makers Do with Them?
Perhaps you’ve heard about NFTs, but aren’t sure how they work exactly? We explore how NFTs benefit makers and talk to some who are already selling them.
Patternfield App Debuts to Connect Surface Pattern Designers with Buyers
The new Patternfield app, created by designer and agent Nerida Hansen, connect surface pattern designers with buyers directly.
Trade Show 101 + Wholesale 101
In these back-to-back sessions, you’ll learn how to set up your first trade show booth, grow your brand, and forge important connections by exhibiting at a trade show. And you’ll understand how to price and package your work for wholesale.
Point of Sale Systems: What are They and Why Do You Need One?
If you’re a crafty business owner that is selling goods or services, you need some way to process and track your sales transactions. These are point of sale (POS) systems and include the software you’re using to manage your sales transactions, inventory, customer relations, marketing efforts, and more, as well as the hardware you’re using to accomplish these tasks.
Hosting a Live Streaming Shopping Event: The Next Big Retail Trend
Do you host live streams or virtual shopping events? If you don’t already, rethink that strategy since live stream shopping is the next big retail trend. Here’s how to get started.
Build Your Business with a Membership Site
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
Want to Make Money with Your Newsletter? Try Substack
Substack is a new email marketing service that allows content creators to directly monetize their newsletters. Could this be a good option for craft-based businesses?
The Ins and Outs of Selling Your Handmade Products with Uncommon Goods
Uncommon Goods is a catalog and website known for unique and quirky gifts. For makers, selling wholesale to Uncommon Goods can be a great opportunity to find a new, and large, audience.
2020 Trends in the European Craft Market, Looking Ahead to 2021
Representatives of a cross section of the European craft industry to weigh in on what changes they have seen in their business this year, and what trends they foresee for 2021.
Craft Instructors Test Out Airbnb Online Experiences
Starting in June, Airbnb announced it would expand its services to include Online Experiences, billed as “unique activities to do at home.” Craft instructors test it out and gain an audience there.