Artist coops present an interesting opportunity to sell your work. A coop is an organization owned and democratically controlled by its members, and in the case of an artist coop, the organization can provide professional services for its members including gallery space or shelf space at its brick-and-mortar store location.
Oil painter Arabella Proffer is finding success selling her work as NFTs. She explains why she is committed to this new form of sale and ownership on the blockchain.
Coley International is a new consulting firm headed by Nichole Schneider, an experienced product developer, and sourcing specialist. With Coley, Schneider is focused on helping solo entrepreneurs and small business owners navigate the product manufacturing process from start to finish.
You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.
Perhaps you’ve heard about NFTs, but aren’t sure how they work exactly? We explore how NFTs benefit makers and talk to some who are already selling them.
The new Patternfield app, created by designer and agent Nerida Hansen, connect surface pattern designers with buyers directly.
In these back-to-back sessions, you’ll learn how to set up your first trade show booth, grow your brand, and forge important connections by exhibiting at a trade show. And you’ll understand how to price and package your work for wholesale.
If you’re a crafty business owner that is selling goods or services, you need some way to process and track your sales transactions. These are point of sale (POS) systems and include the software you’re using to manage your sales transactions, inventory, customer relations, marketing efforts, and more, as well as the hardware you’re using to accomplish these tasks.
Do you host live streams or virtual shopping events? If you don’t already, rethink that strategy since live stream shopping is the next big retail trend. Here’s how to get started.
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
Substack is a new email marketing service that allows content creators to directly monetize their newsletters. Could this be a good option for craft-based businesses?
Uncommon Goods is a catalog and website known for unique and quirky gifts. For makers, selling wholesale to Uncommon Goods can be a great opportunity to find a new, and large, audience.
Representatives of a cross section of the European craft industry to weigh in on what changes they have seen in their business this year, and what trends they foresee for 2021.
Starting in June, Airbnb announced it would expand its services to include Online Experiences, billed as “unique activities to do at home.” Craft instructors test it out and gain an audience there.
Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.
Have you considered monetizing your blog? In this quick start guide, you’ll learn about all of the different options for making money as a blogger.
In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.
Selling gift cards in your shop can be a great way to boost sales, but be aware of these legal issues before you dive in.
Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.
In this webinar, you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.