You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.
Glowforge, the home laser cutter, is about to become available to many more crafters, including those who can’t afford the hefty price tag (the retail price is $4,000, twice what it was during the crowdfunding campaign) and don’t have a dedicated space to house it. At the end of December the nation’s largest fabric and craft retailer, JOANN, announced a significant investment in Glowforge. Here’s how some crafters are reacting to the news.
What are you an expert in? Do you write a blog about your area of expertise? If you know enough about anything to write blog posts, chances are you have a fantastic start for an online course.
At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
Recent changes to the federal tax code apply only to the 2018 tax year — which means that the existing rules still apply to your 2017 return.
With change occurring constantly, it is particularly challenging for artists to keep their businesses thriving. Evolving your craft business is key.
A retreat is not only an event your customers will enjoy, it can be an effective marketing tool to help you increase profits and make valuable connections.
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
Crowdfunding through online platforms can look like a great way to insulate yourself from market pressures while pursuing a vision, but successful campaigns rely first of all on building what you’ve already started and treating sponsors as business partners.
If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.
Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top notch online video class.
For the first time since it’s founding in 2005 Etsy has launched a second marketplace. Called Etsy Studio, the new platform focuses exclusively on craft supplies integrating DIY tutorials to help consumers find what they need to get creative.
Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all. This session will be an amazing gift for your business.
Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way!
Shannon Okey created a Patreon project that could solve immediate problems and hopefully problems for myself and other knitwear designers long term.
A list of distributors for selling your craft product. A great resource if you’re working to reach a wider audience and more buyers!
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!