In 2016 Rumana Lasker looked at 52 sewing magazines published in the UK that year and realized that every single one featured a white woman on the cover.
“One of the things that struck me the most…is the feeling of being undervalued- as a consumer, as a person,” says Lasker a British sewer who was a quarter-finalist on the Great British Sewing Bee. “Because it is no exaggeration to say that by failing to represent us, they are telling people of color that we don’t matter.”
In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.
DMC, the embroidery floss, company, is running a contest that has cross stitch designers feeling stabby.
On April 16 we reported on DMC’s contest soliciting artists for designs to be published as free patterns on the DMC website. The winners would receive no financial compensation. Although in the past DMC has paid artists for designs, those collaborations were suddenly ended late last year and, according to the social media manager at DMC whom we spoke with for the April 16 article, the company’s current plan is to run unpaid contests to generate new patterns.
On the DMC website the artist doesn’t get a web link on his or her pattern’s page nor do they have a full profile, making it difficult to understand how even the promise of exposure as a prize could be meaningful.
The free patterns are used by DMC to sell embroidery floss. They are sent out weekly to DMC’s email list of 100,000 subscribers and each pattern is linked to a kit of DMC floss for consumers to purchase.
To enter the contest artists use the #dmcxstitchcontest hashtag on Instagram. At the beginning of the week, we began seeing subversive entries appear on the hashtag, and they’ve continued to flow in all week. Here are some of the highlights to date. DMC has yet to respond.
My secret to polite email etiquette is having a cordial hook that sets the tone for myself. With this, the rest of the email can fall into place.
Katie Lane is an attorney who specializes in negotiation for artists. In this webinar you will learn to negotiate successfully, avoid caving in to high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.
Cosy Project catches designers by surprise by selling digital versions of their patterns previously published in magazines.
If you have a multi-contributor craft blog how can you be sure that the posts and images contributors are submitting are original? Fiona Pullen of The Sewing Directory speaks from first hand experience with these expert tips.
It can be difficult for craft business owners to draw a line between their personal/political and business lives when work and hobbies intersect.
The Social Justice Sewing Academy merges the social justice conversation with sewing. It helps build students up and allows them to thrive in a positive setting.
People all over the world wanted to give their craft even more power than it had already by using their craft skills for creative and activist means.
The group buying site Massdrop has become a popular place to find quilting supplies, but for some shop owners the site is a cause concern. With prices below MSRP, is Massdrop undercutting traditional retail or bringing in younger, tech savvy customers who are new to quilting?
The Love Summit encourages businesses to pursue environmental and economic practices to create a sustainable, peaceful, and just world.
Join us in January for a group discussion about this simple, yet thought-provoking book about creativity and the derivative nature of inspiration.
Craft Industry Alliance was founded with these 4 foundational tenets, to facilitate craft business owners and provide them with a place to learn & connect.