UK Sewing Magazines Show Lack of Diversity in Cover Models

In 2016 Rumana Lasker looked at 52 sewing magazines published in the UK that year and realized that every single one featured a white woman on the cover.

“One of the things that struck me the most…is the feeling of being undervalued- as a consumer, as a person,” says Lasker a British sewer who was a quarter-finalist on the Great British Sewing Bee. “Because it is no exaggeration to say that by failing to represent us, they are telling people of color that we don’t matter.”

Ethical Dilemmas of Providing Free Content

In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.

DMC Stitch Contest Provokes Artists to Submit Subversive Designs

DMC, the embroidery floss, company, is running a contest that has cross stitch designers feeling stabby.

On April 16 we reported on DMC’s contest soliciting artists for designs to be published as free patterns on the DMC website. The winners would receive no financial compensation. Although in the past DMC has paid artists for designs, those collaborations were suddenly ended late last year and, according to the social media manager at DMC whom we spoke with for the April 16 article, the company’s current plan is to run unpaid contests to generate new patterns.

On the DMC website the artist doesn’t get a web link on his or her pattern’s page nor do they have a full profile, making it difficult to understand how even the promise of exposure as a prize could be meaningful.

The free patterns are used by DMC to sell embroidery floss. They are sent out weekly to DMC’s email list of 100,000 subscribers and each pattern is linked to a kit of DMC floss for consumers to purchase.

To enter the contest artists use the #dmcxstitchcontest hashtag on Instagram. At the beginning of the week, we began seeing subversive entries appear on the hashtag, and they’ve continued to flow in all week. Here are some of the highlights to date. DMC has yet to respond.

Cosy Project Not so Cozy for Some

Cosy Project catches designers by surprise by selling digital versions of their patterns previously published in magazines.

Avoid Copyright Breaches on Your Multi-Contributor Blog

If you have a multi-contributor craft blog how can you be sure that the posts and images contributors are submitting are original? Fiona Pullen of The Sewing Directory speaks from first hand experience with these expert tips.

Lessons in Layers: Sewing and Social Justice

The Social Justice Sewing Academy merges the social justice conversation with sewing. It helps build students up and allows them to thrive in a positive setting.

Craftivism: Where Craft and Activism Meet

People all over the world wanted to give their craft even more power than it had already by using their craft skills for creative and activist means.

Is Massdrop a Threat to Local Quilt Shops and Online Fabric Stores?

The group buying site Massdrop has become a popular place to find quilting supplies, but for some shop owners the site is a cause concern. With prices below MSRP, is Massdrop undercutting traditional retail or bringing in younger, tech savvy customers who are new to quilting?

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