Getting into the Custom Mug Business: All About Sublimation Printing
Etsy shops selling customized mugs, apparel, and other items are all the rage. The popular technique called sublimation or heat press printing is behind it all. Learn how it works.
How to Choose a Name for Your Business
Choosing a name for your business can be stressful. How do you find a name that will symbolize all that your brand stands for, is easy to say, easy to spell and can grow with you as your business develops over time? We talk to several craft entrepreneurs to understand how to select the right business name.
The Ins and Outs of Selling Your Handmade Products with Uncommon Goods
Uncommon Goods is a catalog and website known for unique and quirky gifts. For makers, selling wholesale to Uncommon Goods can be a great opportunity to find a new, and large, audience.
Quilting Trends Survey Results 2020
The 2020 quilting trends survey conducted by Premier Needlearts reveals the size of the market and shifts in consumer behavior over the last three years.
Summer Reading: Books for Craft Business Owners
Want to get inspired or improve an aspect of your business? We’ve collected nine new books that are sure to appeal to craft business owners.
Spring Reading List for Craft Business Owners
Need something new to read? Check out our list of new books to offer inspiration and thoughtful reflection for your craft business.
Polymer Clay: The Chameleon of the Craft World
Polymer clay is an art material that’s relatively easy and inexpensive to get into. Often overlooked as being a material meant for children, polymer artists have struggled to be taken seriously in the art and craft world.
How to Raise Your Prices and Keep Your Customers Happy
How can you raise prices without inciting customer pushback? Today we’ll tackle how to do it while keeping your customers happy.
An Overview of the German Craft Market Over the Last 5 Years
In the wake of h + h 2019, the biggest trade craft fair for the German market, the German industry association, Initiative Handarbeiten, has published a review of the German craft market over the last 5 years.
What to Consider When Changing the Name of Your Business
Changing your business name means undertaking quite a bit of time, effort, and financial outlay to successfully rebrand your business, while also bringing along your current customers and followers.
Enduring Craft of Weaving Becomes a Hot New Trend to Watch
Weaving rarely surfaces to the level of popular culture, but in the aughts it has fared well. Here are some of the trends that are bringing weaving to the fore.
How to Run a Survey: Best Practices for Craft Businesses
Asking precise questions of our customers in a survey format is a great way to learn how to improve their experience and inform your business priorities.
Creating and Nurturing a Facebook Group for Your Business with Ebony Love
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
Adaptability is Key for Long-Term Craft Business Sustainability
With change occurring constantly, it is particularly challenging for artists to keep their businesses thriving. Evolving your craft business is key.
Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners
Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion, three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
Opinions Abound: How to Make the Most of Customer Polls and Surveys
You can collect fan and follower opinions as formally or informally as you want, using any of a wide variety of survey and poll tools.
Bullet Journals Offer New Flexibility for Planners
Not quite a planner, more than a journal, definitely not a calendar. The Bullet Journal® is a trendy combination of all those, but oh, so adaptable, with a cult-like following of devotees, from busy moms and college students to artists and professionals of all ages.
Is it Time to Market Your Business Internationally?
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
Binding Babies: Floating a Prototype Prior to Production
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
Modern Arts Patronage: How a New Era of Creatives are Asking Fans for Financial Wiggle Room
Crowdfunding through online platforms can look like a great way to insulate yourself from market pressures while pursuing a vision, but successful campaigns rely first of all on building what you’ve already started and treating sponsors as business partners.