Polymer clay is an art material that’s relatively easy and inexpensive to get into. Often overlooked as being a material meant for children, polymer artists have struggled to be taken seriously in the art and craft world.
How can you raise prices without inciting customer pushback? Today we’ll tackle how to do it while keeping your customers happy.
In the wake of h + h 2019, the biggest trade craft fair for the German market, the German industry association, Initiative Handarbeiten, has published a review of the German craft market over the last 5 years.
Changing your business name means undertaking quite a bit of time, effort, and financial outlay to successfully rebrand your business, while also bringing along your current customers and followers.
Weaving rarely surfaces to the level of popular culture, but in the aughts it has fared well. Here are some of the trends that are bringing weaving to the fore.
Asking precise questions of our customers in a survey format is a great way to learn how to improve their experience and inform your business priorities.
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
With change occurring constantly, it is particularly challenging for artists to keep their businesses thriving. Evolving your craft business is key.
Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
You can collect fan and follower opinions as formally or informally as you want, using any of a wide variety of survey and poll tools.
Not quite a planner, more than a journal, definitely not a calendar. The Bullet Journal® is a trendy combination of all those, but oh, so adaptable, with a cult-like following of devotees, from busy moms and college students to artists and professionals of all ages.
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
Crowdfunding through online platforms can look like a great way to insulate yourself from market pressures while pursuing a vision, but successful campaigns rely first of all on building what you’ve already started and treating sponsors as business partners.
According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.
Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.