Each year, quilt teachers, judges, quilt shop owners, museum staff, conference/show organizers, and guild representatives gather for regional Meet the Teachers (MTT) programs. Quilt teacher, Sarah Goer, describes MTT as “speed dating for quilt teachers and guild program chairs. It’s a great face-to-face opportunity to meet dozens of people in a short period of time.”
Although ‘trunks’ themselves are virtually a thing of the past, ‘trunk shows’ produced from a multitude of travel bags and boxes containing all sorts of beautiful handmade items are very much a thing of the present.
Repackaging means taking something you’ve already produced and changing the format, updating, or combining it with other content to create new value.
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.
But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.
A business retreat is an opportunity to surround yourself with a group of like-minded solopreneurs to take a critical look at your business with you.
Planning the details of your business retreat beforehand will ensure you and all the participants to get the most out of the retreat.
LinkedIn claims 500 million users, with about 100 million using the platform actively—that’s a big audience that you don’t want to ignore.
Learn the power of podcasting to boost your creative business. In this webinar Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
We’re excited to launch a new series, How I Got That Gig, in which we ask craft industry professionals to tell us the story behind a great commission, job, freelance opportunity, or contract. The first story is from quilter, Libs Elliot, who recently designed a label for the Absolute Canada commemorative bottle.
Running a creative business – especially when you work from home – comes with a lot of alone-time. And to be honest, that’s not always a bad thing! Alone-time creates space for ideas and creativity and discovering how you work best and what you need to be productive. But sometimes we need other people to bounce ideas off of, to celebrate our wins with and to build us up when we’ve royally failed. Sometimes we need an in-person support network to give us a hug and share a cookie with. Here are some expert tips for staring a local small business meetup in your area.
Tony Lee advises to rethink how you calculate a true return on investment by factoring in new and strengthened relationships as well as orders.
Networking might sound like a nightmare when you’re introverted by nature. But it’s super important to building your business and community, and it doesn’t have to be a drag.
Attending a craft business conference can be a transformative experience. What should you bring? Craftcation owner Nicole Stevenson lends her expert advice.
I’ve worked with a business coach three times, which represent three of the best business decisions I’ve made. I encourage you to explore mentoring or coaching too.
It’s important to communicate effectively with our clients. Speaking assertively means choosing language that sets us up for successful interactions.
WeWork and other coworking companies like NedSpace and Central Office, pitch their services as more than just an affordable desk in an office of strangers.
Attending an in-person event can be a great opportunity for creative business owners. You’ll be exposed to new ideas, learn useful skills and, perhaps most importantly, meet new people. But what happens next?
Online groups offer a space to meet new customers, build relationships, and where people can form connections with each other.