Charm pricing, those familiar endings like .95 or .99, may seem small, but they can meaningfully influence how customers perceive value and how they make decisions. When used intentionally, charm pricing can help your products feel more aligned with your brand, strengthen customer confidence, and support healthier margins.
In this step-by-step guide you’ll learn what is needed to open a brick-and-mortar craft shop including a quilt shop or local yarn store.
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This roundup of craft industry research studies can be helpful to you when seeking funding, creating a business plan, or expanding into new sectors.
Whether you’re just beginning to set up your small business or are already established in the crafting industry, it never hurts to imagine, “what if?” What if someone takes a tumble on an icy sidewalk outside your shop? What if you sell a sewing machine that turns out to have an electrical fault? What if a massive hurricane brings floodwaters to your shop? Luckily, you can be your own risk manager and prepare for a great many of these “what ifs” by purchasing insurance for your business. By understanding the coverage options you have, you can protect yourself and your business against the unknown.
The Lean Canvas that can help you get focused and make informed decisions about your business by getting those half-baked ideas out of your head and written down in a plan so you can move forward with confidence.
Use this Lean Canvas business plan template to help strategize and plan your business.
We all want to make the world a more inclusive place, but sometimes it’s hard to know where to start. Take this survey to identify what you are doing well and what you can work on.
Here’s a spreadsheet created for Craft Industry Alliance members to use for emergency and tragedy business planning. Don’t leave your loved ones unprepared!