It’s Always Christmas for the Ornament Girl

It’s Christmas all year round for The Ornament Girl, Staci Ann Lowry, who turned an old-fashioned hobby into a business creating handmade, no-sew, fabric-covered ornaments.

How to Deal with Customer Complaints After You’ve Made the Sale

In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world.  Sometimes you must take the good with the bad and adapt as situations arise.  So how do you handle difficult and stressful situations?  Are there ways to prevent misunderstandings and future problems?

Getting Set Up On Shopify: A Quick Start Guide

Shopify is a premier ecommerce platform and one that I recommend to many small businesses. Here are reasons I think you should set your shop up on Shopify, as well as some quick-start steps you can take right now.

Tips for Dealing with Difficult Customers

Customers are like snowflakes; no two are alike.  Some are wonderful people that reinforce your belief in humanity while others make you question why you ever got out of bed. Thankfully, most customers fall somewhere in the middle and are pleasant, happy people. It’s important to recognize the potential high maintenance customers before you accept their orders and to be aware of potential business challenges you may face.  So how do you spot different personalities? 

The Ins and Outs of Selling on Consignment

Partnerships between retail shops and indie makers can be fruitful and mutually supportive. Consignment can help craftspeople reach new customers, and offers a proving ground for makers interested in expanding into wholesale. Curious about what consignment means, and whether it’s a good fit for your business?

Make Your Products Shoppable on Instagram: A How-To Guide

You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.

Cosplay Attracts a New Demographic to Sewing

Motivated by the desire to make their own costumes, cosplayers are buying sewing machines, patterns, fabrics and supplies and they’re taking classes to develop their sewing skills. The sewing industry is taking note, especially since cosplayers are typically between 18-39 years old, a market that retailers are desperate to reach.

Etsy Offers 24 Hour Phone Support (At Last)

Etsy sellers have been persistently asking for phone support from the online marketplace for many years now, and yesterday their request was finally fulfilled. In an update to the Seller Handbook Etsy staff explained, “We’ve been working to make support on Etsy even better with a suite of new help tools so you can contact us when you need to get answers quickly. With our new phone support option, you’ll have a direct line to an Etsy support advisor.”

How to Help Etsy Customers Download Their Digital Files

Digital files are a popular product to sell on Etsy. They’re a terrific source of passive income, meaning you do the work to design and create the file once and then sell it infinitely, even while you sleep. Still, passive income is never really passive. Customers often need help and support, especially when it comes to figuring out how to download their digital file after purchase. Here are some helpful tips to make the process smoother for everyone.

The Fiber Festival: Is This Venue Right for Me?

The fiber festival is a unique and specific kind of yarn experience. Differing from a retreat or educational conference, a fiber festival has its roots in connecting small-scale fiber producers and makers to fiber enthusiasts who are looking for specialty products and to those who are curious about where yarn comes from.

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