The Supply Chain Bottleneck Impacts the Crafts Industry
Hold on to your supplies, whether needles and thread, yarn, fabric, or templates. The supply chain bottleneck means getting necessary tools and stock is taking longer than before.
Selling Live on Facebook: A Quick-Start Guide
Selling live on Facebook can be a fantastic way to create a personalized shopping experience for your customers. Here’s a guide to getting started.
How to Succeed as a Brick-and-Mortar Retailer
In this panel discussion, we dive into what makes a brick-and-mortar retail shop successful including curating the product assortment, building community, training staff, running special events, and more.
IKEA Hacks for Craft Show Displays
Craft show vendors can find many useful and inexpensive items at IKEA to use in their displays. Take a look at these IKEA hacks for your craft show setup to sell art prints, jewelry, pottery, clothing, home décor, and more!
Michaels to Launch No-Fee Marketplace for Craft Supply Sellers
Art and craft supply retailer, Michaels, has announced on its website that it will be launching a marketplace for third-party craft supply sellers, the Michaels Marketplace.
An Evaluation of Etsy’s New Star Seller Badge Program
Etsy rolled out a new Star Seller Badge at the start of September. Sellers have had impassioned responses, including one who wrote a detailed forum post which we have permission to republish here.
How to Choose the Best Platform for Your Website
Choosing the right website builder for your business can be overwhelming. We examine all of the major platforms, exploring features and pricing.
Getting into the Custom Mug Business: All About Sublimation Printing
Etsy shops selling customized mugs, apparel, and other items are all the rage. The popular technique called sublimation or heat press printing is behind it all. Learn how it works.
4-Step Formula For Facebook Ad Success with Liz Boer
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
9 Shipping Tips and Tricks for Small Business Owners
Most craft business owners need to set up systems to pack and ship items efficiently and as inexpensively as possible. Use these 9 tips and tricks to get your shipping processes up and running.
Go Imagine a Marketplace that Helps Charities: Jon Lincoln Did
When it comes to businesses, Jon Lincoln is a wide-ranging maker. The Boston-area entrepreneur has launched a comedy club, as well as a document manager for insurance companies. But his latest product, Goimagine, is a maker marketplace with a difference.
Getting Ahead of the Game by Preparing for the Holiday Season Now
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
The Return of the In-Person Craft Show
As more states lift restrictions on in-person gatherings, craft fairs and trade shows are coming back. We talk with attendees and organizers about what they’re anticipating.
Etsy to Acquire Resale Marketplace Depop
Etsy announced yesterday that it is acquiring resale marketplace, Depop, for $1.6 million. We look at why they made this acquisition and what it might mean for sellers.
Etsy SEO Checklist
If you sell on the marketplace, understanding how Etsy search works and optimizing your listings for the algorithm will improve your views, likes, and sales. Use this checklist to improve your SEO on Etsy.
How to Get Found in Etsy Search
If you’re an Etsy seller, learning how to get your items found in search is fundamental to finding success on the platform. The good news is that you, as a seller, have control over the most important factors in search placement. Learn how to get found in an Etsy Search in this in-depth how-do.
Point of Sale Systems: What are They and Why Do You Need One?
If you’re a crafty business owner that is selling goods or services, you need some way to process and track your sales transactions. These are point of sale (POS) systems and include the software you’re using to manage your sales transactions, inventory, customer relations, marketing efforts, and more, as well as the hardware you’re using to accomplish these tasks.
Mobile Payment Processing Cost Comparison
We’ve compared some of the most popular mobile processing services so you can choose wisely. See the table for an explanation of each field.
Hosting a Live Streaming Shopping Event: The Next Big Retail Trend
Do you host live streams or virtual shopping events? If you don’t already, rethink that strategy since live stream shopping is the next big retail trend. Here’s how to get started.
Best Tools to Sell PDFs Online
Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.