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How to Succeed as a Brick-and-Mortar Retailer

In this panel discussion, we dive into what makes a brick-and-mortar retail shop successful including curating the product assortment, building community, training staff, running special events, and more.

IKEA Hacks for Craft Show Displays

Craft show vendors can find many useful and inexpensive items at IKEA to use in their displays. Take a look at these IKEA hacks for your craft show setup to sell art prints, jewelry, pottery, clothing, home décor, and more!

4-Step Formula For Facebook Ad Success with Liz Boer

In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.

9 Shipping Tips and Tricks for Small Business Owners

Most craft business owners need to set up systems to pack and ship items efficiently and as inexpensively as possible. Use these 9 tips and tricks to get your shipping processes up and running.

Go Imagine a Marketplace that Helps Charities: Jon Lincoln Did

When it comes to businesses, Jon Lincoln is a wide-ranging maker. The Boston-area entrepreneur has launched a comedy club, as well as a document manager for insurance companies. But his latest product, Goimagine, is a maker marketplace with a difference.

The Return of the In-Person Craft Show

As more states lift restrictions on in-person gatherings, craft fairs and trade shows are coming back. We talk with attendees and organizers about what they’re anticipating.

Etsy to Acquire Resale Marketplace Depop

Etsy announced yesterday that it is acquiring resale marketplace, Depop, for $1.6 million. We look at why they made this acquisition and what it might mean for sellers.

Etsy SEO Checklist

If you sell on the marketplace, understanding how Etsy search works and optimizing your listings for the algorithm will improve your views, likes, and sales. Use this checklist to improve your SEO on Etsy.

How to Get Found in Etsy Search

If you’re an Etsy seller, learning how to get your items found in search is fundamental to finding success on the platform. The good news is that you, as a seller, have control over the most important factors in search placement. Learn how to get found in an Etsy Search in this in-depth how-do.

Point of Sale Systems: What are They and Why Do You Need One?

If you’re a crafty business owner that is selling goods or services, you need some way to process and track your sales transactions. These are point of sale (POS) systems and include the software you’re using to manage your sales transactions, inventory, customer relations, marketing efforts, and more, as well as the hardware you’re using to accomplish these tasks.

Best Tools to Sell PDFs Online

Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.

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