Fabric company RJR sent an email to retailers notifying them of a minimum advertised pricing (MAP) policy that will go into effect for Cotton+Steel on December 1, 2018. The policy limits the ability of retailers to advertise prices below a certain level.
In these sample return policies you can see what kinds of issues might arise and put some thought into what policy makes sense for your specific products and for your particular business.
A craft retailer must establish a clear and fair returns policy, including which products are returnable, how long a customer has to make a return, and how the purchase price will be refunded.
Folkwear is one of the oldest independent sewing pattern companies. They publish global, historical, and vintage sewing patterns, often including extensive cultural history, textile information, and handwork embellishment instructions in their patterns.
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
Although ‘trunks’ themselves are virtually a thing of the past, ‘trunk shows’ produced from a multitude of travel bags and boxes containing all sorts of beautiful handmade items are very much a thing of the present.
When Liz Stiglets, owner of cozyblue, first launched her Etsy shop in 2007, she made every product by hand, whether it was knitting a hat, sewing a soft animal, or hand-stitching a wool felt crown. But she soon realized this type of work wasn’t sustainable creatively or financially.
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.
When marketing, we have 3 seconds to grab a person’s attention. 3 seconds! With all of the noise that is out there in social media and in a saturated freebie market, how can you make sure your vision stays clear and your product doesn’t get lost? Photography for your business is a big undertaking. The […]
Before the busy season starts to creep up on us, this is the perfect time to start preparing your craft business for the holidays. Not sure where to start? Here are some ideas to help you get holiday-ready.
Recently imposed 25 percent tariffs on $200 billion more in Chinese goods includes a large quantity of craft supplies, such as cotton fabric. Craft-industry businesses now have to contend with the likelihood of a price increase soon on supplies imported from China.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
You’ve created a beautiful piece of art, and now you’d like to sell it. How much should you charge? Whether you’re on the national art show circuit or selling your work at a local craft fair, determining a fair price for your art is one of the hardest jobs in the business.
In an effort to better serve its 2 million active sellers, global artisan marketplace Etsy recently increased seller fees. It’s the first spike sellers have seen in the company’s 13-year history.
Once you’ve applied for and have been accepted to vend at a craft show, or have decided to secure a booth at a show with an opening, there is a lot to think about. Here’s what you need to make your booth successful.
In the wake of Etsy Wholesale’s closure, many artists and makers are looking for new resources for selling creative work to wholesale buyers.
JOANN is hoping their new concept store in Columbus, Ohio will leave guest inspired to tackle their crafty vision boards one project at a time. The grand opening unveiled their new store, with a Creator’s Studio inside, which signals a new direction for the company, one of the largest craft retail chains in the nation.