As retail store owners weigh how to safely reopen, curbside pickup provides an enticing middle ground for stores that want to increase local sales with less risk. With precautions in place, some craft businesses are using curbside service to connect with local customers — from a distance.
Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
The handmade wholesale marketplace IndieMe will be hosting a virtual trade show June 3-9 so retailers can restock for summer and fall after COVID-19 closures.
Lynda Kanase’s experience as a graphic designer and product developer gave her the skills to develop a complete line of crafting tools, including stamps, dies, inks, stencils, brushes, even a die cutting machine, for her new business, i-crafter.
Faire is changing the way retailers shop for their stores. As trade shows face a wave of cancellations, could Faire’s online wholesale marketplace be right for your business?
Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.
The fact that Etsy surpassed its financial goals in 2019 should have been the biggest news coming from the company’s fourth-quarter earnings call last week, but the changes it’s making to offsite advertising have stolen the spotlight.
Makers are crafting medical device covers that are fun and functional, pretty and sexy, blinged and personalized for everything from ostomy bags and PICC lines to slings, eye patches, even baby helmets.
In this opinion piece Abby Glassenberg explains why she’s onboard with Etsy’s new Offsite Ads program.
Etsy’s Order Dissatisfaction Rating, or ODR, launched at the end of 2019, is a way to monitor seller’s customer service satisfaction and sellers can see how they’re doing on an ongoing basis.
Lion Brand Yarn Studio in New York will close their doors on April 2, 2020, after 11 years selling yarn at their Union Square store.
Lauren Dahl’s online course, Pattern Workshop, has taught thousands of aspiring sewing pattern designers to digitally draw and grade pattern templates.
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
In this podcast interview, Felicia Lo of SweetGeorgia Yarns talks about how she built her business from her kitchen table into a thriving indie yarn dyeing studio with multiple employees and an online school.
Row By Row Experience has been relaunched as Quilters Trek, an inclusive shop hop that encourages quilters to visit brick-and-mortar quilt shops all summer long.
In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.
Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.
Adding barcodes to product packaging can help craft business owners expand their reach. While some entrepreneurs run a successful craft business from their home, others will be looking to vend at retail stores and online giant Amazon. For this reason, they may eventually shop for proper barcodes.