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Building Community for Your Business with a Facebook Group

Creating a Facebook group for your business can be a great way to build community, giving your customers and fans a way to interact with each other and to learn from you. Here’s what you need to know to set one up successfully.

Livestreaming on Twitch: A Guide to the Basics

Twitch is a livestreaming platform that is now being used by more than just gamers. Learn how you as a craft business owner can get started building community on this interactive platform with these helpful tips.

Crafters are Creating Content on TikTok

Some crafters have begun creating video content for TikTok, the social media app that’s with 1 billion active users (mostly teenagers). Content creators are recording DIY painting, sewing, and drawing tutorials and they’re finding significant audiences on this new social platform.

How to Make the Most Out of Your Instagram Profile Link

On Instagram, it is not easy, or even sometimes possible, to link your photos to content off of the app. There are only a handful of ways to provide a link to your followers to view something on your website or shop. Here’s how to get the most out of your Instagram profile link.

How to Do Hashtag Research for Instagram

Hashtags are an important discoverability tool on Instagram. They tell Instagram what your post is about and they help people who are interested in that content find you. Use these tips to help you do hashtag research so that your posts get more traffic.

How to Protect Your Social Media Accounts from Hackers

How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.

How to Use a Content Calendar to Plan and Schedule Your Posts

Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.

10 Gorgeous Handmade Jewelry Accounts on Instagram

Get ready to be inspired! These talented handmade artists craft unique and amazing jewelry. There’s a lot of talent in the handmade jewelry space, here are 10 who’s designs and Instagram feeds inspire us every day!

Make Your Products Shoppable on Instagram: A How-To Guide

You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.

How to Create Engaging Videos for Instagram

If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.

3 Organic Ways to Grow Your Instagram Following

The key to organic growth on Instagram is to identify your goal, your audience, and tell your brand’s story through interesting captions and genuine community involvement.

10 Artists Who Are Doing an Awesome Job with Video on Instagram

The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!

10 Awesome Jewelers on Instagram

Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

Outsourcing Social Media Work: Tips Before You Hire

Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?

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