Here’s how to use your Instagram bio to convert followers into customers by getting them over to places where they can buy from you directly.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
Learn the basics of TikTok Shop, an ecommerce platform that’s integrated into TikTok allowing creators to sell right from their videos.
Are you new to Twitch, or just wondering who to follow there? Checked out this list of craft-focused Twitch streamers changing the narrative about art and craft.
When Meta launched Threads, its Twitter competitor, yesterday the social network was quickly flooded with sewing puns.
We asked nine Craft Industry Alliance members to share their tips for growing your Instagram following and getting your work in front of more eyes!
Learn the ins and outs of Instagram’s new subscription feature and how your craft business can use this service as a new revenue source.
Learn how to build an engaging online community and create authentic relationships with your audience using the free voice, video, and text chat app Discord.
In this webinar, TikTok influencer and crochet designer, Vincent Green-Hite, will show you how TikTok can help your brand grow.
Selling live on Facebook can be a fantastic way to create a personalized shopping experience for your customers. Here’s a guide to getting started.
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.
If you’re new to design – or just want to up your game a bit – here are five basic design concepts to consider when you make that social media post.
Mathew Boudreaux of Mister Domestic has invested time and attention in building his TikTok presence. We find out why, and how he went about building an audience on the platform.
Do you feel overwhelmed by the constant changes to Pinterest? Expert Jennifer Priest explains how to focus on what’s important to make the most of the app by keeping your eye on the big picture.
In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence. This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
If you’re active on social media, you’ve probably heard of the new audio-only social media app, Clubhouse. Use your Quickstart Guide to familiarize yourself with how it works.
Looking for an engaging podcast to listen to while you work in your studio? Need some motivation and perspective for your own entrepreneurial efforts? Check out some of our favorite business podcasts for creatives.
If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.