Outsourcing Social Media Work: Tips Before You Hire”>
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins.* These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
As a creative person and a small business owner, you may have wondered how you can photograph yourself and still put your best digital foot forward. Getting professional photos is a great option, but sometimes you just need to take a quick shot to help market your business. We asked a professional photographer for expert tips on taking great selfies. Here’s what she told us!
As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.
“Although getting hacked is a horrible experience, there could be a silver lining of sorts. Some creative business owners find that easing up on social media frees them up to focus on their primary handcraft, and allows them to plan, strategize, and research effective business practices, while still marketing effectively enough.”
Posting to social media to drive our creative businesses is no longer just an afterthought. Without an effective process for posting to social media in a way that is both meaningful and engaging can become a challenge when we’re posting on a daily basis.
In a noisy online world, there’s one way to keep your social sanity when it comes to the task of crafting your social media posts– batching and scheduling them in advance.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Looking for an engaging podcast to listen to while you work in your studio? Need some motivation and perspective for your own entrepreneurial efforts? Check out some of our favorite business podcasts for creatives.
You know you should be making videos, but who has the time? Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. We’ll discuss live video, social media video, and other ways to create and share video content […]
Pinterest is an anomaly in the social media space. Rather than a place to connect with friends, Pinterest brands itself as a “visual discovery engine.” Pinterest users, or “pinners,” use the platform to share their inspirations, create curated pinboards to help guide their projects or plans, and use Pinterest search to find ideas, inspiration and products that they need. Boasting 175 million users, Pinterest is driving tons of traffic to online shops.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
You’ve put a lot of time and effort into your Instagram marketing. A takeover might be a great next step to increase the impact of your Instagram account.
Social media fatigue is hitting hard in 2018 as makers spend more time trying to “beat the algorithm” to connect with our community. Between our desire to reach our customers online, and the dopamine hit our brains receive each time we check social media, many of us are grappling with bad habits around screen time. Erin Dollar gives us some tips for carving out time to let our minds wander.
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Facebook Groups are a popular way to create a community around your business or brand. There are a number of things to consider before you open the doors.
Author Marjie Kemper created this helpful checklist to walk you creating a Facebook Group. Print it out and check off the boxes as you work through each step.
In a world saturated with social media, building a brand is an integral part of the marketing for an craft professional, whether you’re a producer, designer, or instructor.