How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.
Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.
Get ready to be inspired! These talented handmade artists craft unique and amazing jewelry. There’s a lot of talent in the handmade jewelry space, here are 10 who’s designs and Instagram feeds inspire us every day!
You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
Curious about advertising on Instagram? Here are some tips and best practices to help you get started.
If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.
The key to organic growth on Instagram is to identify your goal, your audience, and tell your brand’s story through interesting captions and genuine community involvement.
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins.* These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
As a creative person and a small business owner, you may have wondered how you can photograph yourself and still put your best digital foot forward. Getting professional photos is a great option, but sometimes you just need to take a quick shot to help market your business. We asked a professional photographer for expert tips on taking great selfies. Here’s what she told us!
As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.
“Although getting hacked is a horrible experience, there could be a silver lining of sorts. Some creative business owners find that easing up on social media frees them up to focus on their primary handcraft, and allows them to plan, strategize, and research effective business practices, while still marketing effectively enough.”
Posting to social media to drive our creative businesses is no longer just an afterthought. Without an effective process for posting to social media in a way that is both meaningful and engaging can become a challenge when we’re posting on a daily basis.
In a noisy online world, there’s one way to keep your social sanity when it comes to the task of crafting your social media posts– batching and scheduling them in advance.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.