Selling Live on Facebook: A Quick-Start Guide
Selling live on Facebook can be a fantastic way to create a personalized shopping experience for your customers. Here’s a guide to getting started.
4-Step Formula For Facebook Ad Success with Liz Boer
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
How to Reuse Content Across Social Platforms
Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.
Up Your Social Media Graphics With These Five Principles
If you’re new to design – or just want to up your game a bit – here are five basic design concepts to consider when you make that social media post.
Social Media Image Sizes At-a-Glance
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
TikTok Insights: A Q&A with Mathew Boudreaux aka Mr. Domestic
Mathew Boudreaux of Mister Domestic has invested time and attention in building his TikTok presence. We find out why, and how he went about building an audience on the platform.
How to Avoid Feeling Overwhelmed by All the Pinterest Updates
Do you feel overwhelmed by the constant changes to Pinterest? Expert Jennifer Priest explains how to focus on what’s important to make the most of the app by keeping your eye on the big picture.
Anti-Racism on Social Media with Queenie Johnson
In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence. This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.
How These Craft Industry Professionals Stay On Top of Their Instagram DM’s
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
Clubhouse: A Quickstart Guide
If you’re active on social media, you’ve probably heard of the new audio-only social media app, Clubhouse. Use your Quickstart Guide to familiarize yourself with how it works.
12 Great Podcasts for Creative Entrepreneurs
Looking for an engaging podcast to listen to while you work in your studio? Need some motivation and perspective for your own entrepreneurial efforts? Check out some of our favorite business podcasts for creatives.
Keeping Up with the Instagram Algorithm
If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.
Crocheter Urges Makers to Dress-up Against Human Trafficking
Dominique Calvillo is leading a campaign to have knitters and sewists participate in Dressember to raise awareness and funds to fight human trafficking.
Getting Started With Instagram Reels
Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.
Why Crafters Are Flocking to TikTok
Learn how crafters are leveraging the TikTok platform to increase their exposure and expand their audience on social media.
Smart Pinterest Strategy with Kate Ahl of Simple Pin Media
In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.
Retailers Shift to Virtual Personal Shopping Appointments
Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
What are Pinterest Story Pins?
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
How to Grow Your Instagram Account
In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.
Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.