Crafters on Twitch: Using Livestreaming to Build Community
Twitch is a live streaming platform mainly used by gamers, but now crafters are using it show what they’re making and build community at the same time.
Crafters are Creating Content on TikTok
Some crafters have begun creating video content for TikTok, the social media app that’s with 1 billion active users (mostly teenagers). Content creators are recording DIY painting, sewing, and drawing tutorials and they’re finding significant audiences on this new social platform.
How to Make the Most Out of Your Instagram Profile Link
On Instagram, it is not easy, or even sometimes possible, to link your photos to content off of the app. There are only a handful of ways to provide a link to your followers to view something on your website or shop. Here’s how to get the most out of your Instagram profile link.
The Craft Aisle Creates Irresistible DIY Video Content on Instagram
The Craft Aisle is an Instagram account dedicated to simple craft tutorials with a focus on DIY video. In a short time, this account created by two video producers has gained a lot of traction.
How to Do Hashtag Research for Instagram
Hashtags are an important discoverability tool on Instagram. They tell Instagram what your post is about and they help people who are interested in that content find you. Use these tips to help you do hashtag research so that your posts get more traffic.
How to Protect Your Social Media Accounts from Hackers
How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
Save Time and Connect with Customers Using Instagram Quick Replies
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
Double Blind Surprise Brings Gift Giving to New Heights
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.
How to Use a Content Calendar to Plan and Schedule Your Posts
Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.
10 Gorgeous Handmade Jewelry Accounts on Instagram
Get ready to be inspired! These talented handmade artists craft unique and amazing jewelry. There’s a lot of talent in the handmade jewelry space, here are 10 who’s designs and Instagram feeds inspire us every day!
Make Your Products Shoppable on Instagram: A How-To Guide
You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
Best Practices for Advertising on Instagram
Curious about advertising on Instagram? Here are some tips and best practices to help you get started.
How to Create Engaging Videos for Instagram
If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.
3 Organic Ways to Grow Your Instagram Following
The key to organic growth on Instagram is to identify your goal, your audience, and tell your brand’s story through interesting captions and genuine community involvement.
10 Artists Who Are Doing an Awesome Job with Video on Instagram
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
10 Awesome Jewelers on Instagram
Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.
Strategies for Encouraging More Reviews
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Outsourcing Social Media Work: Tips Before You Hire
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Best Practices for Using Pinterest Promoted Pins
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins.* These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
How to Take a Selfie: A Professional Photographer’s Tips on Lighting, Background & More
As a creative person and a small business owner, you may have wondered how you can photograph yourself and still put your best digital foot forward. Getting professional photos is a great option, but sometimes you just need to take a quick shot to help market your business. We asked a professional photographer for expert tips on taking great selfies. Here’s what she told us!