The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build […]
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Would you like to add videos to your Instagram or Facebook feed with the tools and skills you know? Making a professional looking video is easier than you think and does not have to cost a lot of money! This webinar is a primer on planning a video, writing a script, shooting, and editing for […]
Facebook Groups are a popular way to create a community around your business or brand. There are a number of things to consider before you open the doors.
Author Marjie Kemper created this helpful checklist to walk you creating a Facebook Group. Print it out and check off the boxes as you work through each step.
In a world saturated with social media, building a brand is an integral part of the marketing for an craft professional, whether you’re a producer, designer, or instructor.
LinkedIn claims 500 million users, with about 100 million using the platform actively—that’s a big audience that you don’t want to ignore.
With today’s digital space, it’s important to make sure you’re using your social media channels to their utmost potential. Learn from the pros at Planoly, and let Priscilla Castro show you how you can use your Instagram feed to best showcase your brand and your make your feed a work of art! You’ll learn how […]
We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.
Regardless of your craft there comes a point where you may be drowning in supplies. It’s time for a destash. Cheryl Arkison explains how to run a destash sale smoothly so you can get some cash and get back to work in a cleaned out space.
The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
There’s much to be gained by exceeding customer expectations. Sending brand premiums along with shipments lets your brand’s personality shine and gives customers an unexpected thrill.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
We’ve put together some cards with a few great quotes about art, life, and work. If they speak to you, feel free to use them wherever you like.
One of our member benefits for Craft Industry Alliance is a 25% off discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
A live webinar can be a great way to establish yourself as an expert in your field. Here’s some great how-tos to make them an effective tool!
Many craft business owners have experimented with Facebook Live and for some live video has become an integral part of their marketing strategies.
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.