earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Looking for an engaging podcast to listen to while you work in your studio? Need some motivation and perspective for your own entrepreneurial efforts? Check out some of our favorite business podcasts for creatives.
Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. We’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.
Pinterest is an anomaly in the social media space. Rather than a place to connect with friends, Pinterest brands itself as a “visual discovery engine.” Pinterest users, or “pinners,” use the platform to share their inspirations, create curated pinboards to help guide their projects or plans, and use Pinterest search to find ideas, inspiration and products that they need. Boasting 175 million users, Pinterest is driving tons of traffic to online shops.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
You’ve put a lot of time and effort into your Instagram marketing. A takeover might be a great next step to increase the impact of your Instagram account.
Social media fatigue is hitting hard in 2018 as makers spend more time trying to “beat the algorithm” to connect with our community. Between our desire to reach our customers online, and the dopamine hit our brains receive each time we check social media, many of us are grappling with bad habits around screen time. Erin Dollar gives us some tips for carving out time to let our minds wander.
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Facebook Groups are a popular way to create a community around your business or brand. There are a number of things to consider before you open the doors.
Author Marjie Kemper created this helpful checklist to walk you creating a Facebook Group. Print it out and check off the boxes as you work through each step.
In a world saturated with social media, building a brand is an integral part of the marketing for an craft professional, whether you’re a producer, designer, or instructor.
LinkedIn claims 500 million users, with about 100 million using the platform actively—that’s a big audience that you don’t want to ignore.
Priscilla Castro is the brand partnership manager at Planoly. In this webinar she shares techniques for using your social media to the utmost potential.
We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.
Regardless of your craft there comes a point where you may be drowning in supplies. It’s time for a destash. Cheryl Arkison explains how to run a destash sale smoothly so you can get some cash and get back to work in a cleaned out space.
The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
There’s much to be gained by exceeding customer expectations. Sending brand premiums along with shipments lets your brand’s personality shine and gives customers an unexpected thrill.