In this session, SEO specialist Zach Durbin will guide craft business owners through practical ways to enhance their website visibility using structured data and Google Merchant Center.
In this webinar, Cathy Donovan Wagner will break down your balance sheet and profit & loss statement in plain English so you can finally see what they’re really telling you about your business.
In this panel discussion, we’ll unpack the current trade landscape, explain the tariff landscape, and highlight strategies for mitigating risk while uncovering new opportunities.
In this interactive webinar with Lauren Spangler you’ll learn how to flip the script and transform your inner critic from a saboteur into a valuable team member.
In this webinar, Elizabeth Caven will demystify the world of raising capital with a candid, insider look at how funding strategies align with business goals.
You want your online shop’s growth to be profitable and sustainable. You need more traffic, and you also need a site that maximizes sales. If you’ve been wondering, “What should I do next for my online shop?” this session with Arianne Foulks of Aeolidia is for you.
In this webinar, Katy Gelhausen will teach you simple and sustainable email list-building strategies to attract the right subscribers.
In this webinar, marketing expert Andrea Jones will share a content system allowing small business owners to repurpose posts easily.
This workshop will teach you the best practices for running high-performing Meta ad campaigns that drive real growth.
In this webinar, you’ll learn how to expand your business by creating an online course. Share your skills, reach new audiences, and generate additional income.
In this training, we’ll cover exactly what you should be recording in your books each month (and why it matters).
Crisis management specialist Molly McPherson will teach you to spot that small spark of dissatisfaction before it overshadows your brand.
In this special presentation, trend forecaster Renee Froerer will provide a craft trends report for 2025 including motifs, colors, and more.
In this session, Dawn Jackman Murphy of the Folk School Alliance will explain the folk school approach to education and how to teach at one.
Join us for a panel discussion focused on practical strategies for integrating sustainability into your daily operations as a business owner.
Learn how to create and grow a profitable affiliate program for your craft business and have other people promote your products for you.
In this fast-paced workshop, recruitment expert Lindsay White will walk you through some of the most important pieces in the hiring process.
In this panel discussion, you’ll hear from four business owners with deep experience buying and selling businesses.
Join marketing expert Catherine Campbell for a two-session, hands-on workshop where you’ll plan your holiday marketing strategy.
Join Alanna Wilcox for an insightful presentation on integrating AI into your business practices including ethical implications.