In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.
When you are choosing your home, there is a lot to consider. Your answers to some fundamental questions about your website and what you want it to be will lead you in the right direction for finding your web host, your address online.
earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Fortunately, there is a better option than constantly sending yourself reminders or reset links: password managers. These apps allow you to generate, store, and authenticate your passwords on your computer or mobile devices. Most companies have a low monthly fee and similar features.
If your U.S.-based craft businesses has customers in the EU — people who have purchased a product from you, subscribed to your mailing list, commented on a blog post or even visited your site and had their information processed by Google Analytics — you will need to comply to the new GDPR regulations.
GDPR regulations are now an important part of the internet, no matter where you’re located. Use this checklist to go through your business and website to be sure you’re dealing with customer privacy properly.
Asking precise questions of our customers in a survey format is a great way to learn how to improve their experience and inform your business priorities.
Here’s how to manage cybersecurity risks in WordPress—without needing a degree in computer engineering.
How to choose and set up a tracking platform for your affiliate program for your product business.
Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.
Customers — and search engines — love videos. Getting your videos seen by your target audience starts with practicing search engine optimization for video.
Surveys and polls can help you understand your customers and followers much better than social media reactions because they allow you to target the specific information you’re interested in to grow your business and engage your community.
Modern help desk software can help you do tie your customer service efforts together into one cohesive customer experience.
A membership site requires a considerable amount of expense and planning. I’ll share what I and a few others have learned.
If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.
If you have a multi-contributor craft blog how can you be sure that the posts and images contributors are submitting are original? Fiona Pullen of The Sewing Directory speaks from first hand experience with these expert tips.