How to Choose the Best Platform for Your Website
Choosing the right website builder for your business can be overwhelming. We examine all of the major platforms, exploring features and pricing.
Organize Your Creative Business Using Airtable with Shannon McNab
In this webinar, surface designer and online instructor Shannon McNab will introduce you to Airtable, an app that she uses to organize her entire creative business. You’ll learn how you and your team can keep track of all your important information, allowing you to streamline your business and put some of your admin tasks on autopilot.
Mobile Payment Processing Cost Comparison
We’ve compared some of the most popular mobile processing services so you can choose wisely. See the table for an explanation of each field.
Landing Page Builders Round-Up
A well-designed landing page has a single call to action; visitors are asked to do one thing, such as enter their email address, in order to get what they want.
Best Tools to Sell PDFs Online
Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.
Build Your Business with a Membership Site
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
The Biggest Threat to Etsy at 15? Becoming Just Another Marketplace
According to Abby Glassenberg, Etsy is facing a crisis of resellers that threatens to erode the value of the marketplace’s brand.
Make Your Virtual Workshop Stand Out: Best Practices for Teaching Online
During Covid-19 many craft instructors pivoted to teaching online, but online teaching isn’t exactly the same as teaching in person. Edie Eckman explains how you can provide the optimal experience for your online students.
How to Increase Your Shop’s Conversion Rate
Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.
Gen Z Bypasses Etsy for Depop, a New Marketplace for Handmade
Depop is a new mobile marketplace with 21 million users, 90% of whom are 26 years old or younger. Crafters are finding success selling handmade goods on Depop, a competitor with Etsy.
Shopify Made Simple for Craft Businesses
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
What are Pinterest Story Pins?
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
Knitrino is an App Poised to Disrupt the Knitting World
Knitrino is a new app that aims to disrupt the knitting pattern world by integrating all of the information a knitter needs including row-by-row pattern instructions, a progress keeper, a note-taking feature, and a colorwork option that shows color charts in the knitter’s selected yarn colors.
How to Make Your Website ADA Compliant: A Basic Guide
Curious about ADA requirements for business websites? An increasing number of plaintiffs are filing claims for damages against businesses, alleging that their websites aren’t accessible to all. Take your first steps at making your digital presence compliant with the ADA.
Legal Building Blocks: GDPR Checklist for Small Craft Businesses
GDPR regulations are now an important part of the internet, no matter where you’re located. Use this checklist to go through your business and website to be sure you’re dealing with customer privacy properly.
ODR on Etsy: What Sellers Need to Know
Etsy’s Order Dissatisfaction Rating, or ODR, launched at the end of 2019, is a way to monitor seller’s customer service satisfaction and sellers can see how they’re doing on an ongoing basis.
Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
COPPA for Crafty YouTubers: What You Need to Know
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
How to Get Found on Google: What You Need to Know About SEO for Your Craft Business
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
How Tinkknit is Helping Destashers Find a Good Home for Unwanted Yarn
For many knitters too large of a stash can hamper creativity. Tinkknit is helping to solve that problem by creating an online marketplace where yarn lovers can sell their excess skeins and earn cash to support their hobby.