Why Etsy’s New Free Shipping Policy is Good for Your Business

Etsy announced today that free shipping will soon become a core part of the shopping experience. “By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” CEO Josh Silverman stated in a press release. Here’s why this policy might be a good thing for your business.

Ecommerce Platform Fees Calculator

With all of the ecommerce choices out there, it can be difficult to know which option is best for you. We’ve built this calculator the will help you compare all of the most common platforms.

How to Protect Your Social Media Accounts from Hackers

How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.

Getting Set Up On Shopify: A Quick Start Guide

Shopify is a premier ecommerce platform and one that I recommend to many small businesses. Here are reasons I think you should set your shop up on Shopify, as well as some quick-start steps you can take right now.

30-Point Blog Critique Checklist

Once you have completed our 30-point checklist, you’ll not only have looked into your blog’s overall performance, you’ll have discovered some easy tweaks that will get you more attention from your audience.

How to Integrate Shopify with MailChimp After the Breakup

Last week MailChimp threw the ecommerce world into a panic by announcing that they would no longer integrate with Shopify. The two companies were apparently unable to resolve a disagreement overcome to an agreement over a data privacy issue. Here’s how we recommend you proceed.

Landing Page Builders Round-Up

A well-designed landing page has a single call to action; visitors are asked to do one thing, such as enter their email address, in order to get what they want.

10 Artists Who Are Doing an Awesome Job with Video on Instagram

The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

Ethical Dilemmas of Providing Free Content

In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.

Finding the Right Host on the Internet

When you are choosing your home, there is a lot to consider. Your answers to some fundamental questions about your website and what you want it to be will lead you in the right direction for finding your web host, your address online.

SEO Tips and Tricks to Optimize Your Website

earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.

Password Managers: Main Features and Price Comparison

Fortunately, there is a better option than constantly sending yourself reminders or reset links: password managers. These apps allow you to generate, store, and authenticate your passwords on your computer or mobile devices. Most companies have a low monthly fee and similar features.

GDPR: What Small U.S. Craft Businesses Need to Know

If your U.S.-based craft businesses has customers in the EU — people who have purchased a product from you, subscribed to your mailing list, commented on a blog post or even visited your site and had their information processed by Google Analytics — you will need to comply to the new GDPR regulations.

GDPR Checklist for Small Craft Businesses

GDPR regulations are now an important part of the internet, no matter where you’re located. Use this checklist to go through your business and website to be sure you’re dealing with customer privacy properly.

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