The Biggest Threat to Etsy at 15? Becoming Just Another Marketplace
According to Abby Glassenberg, Etsy is facing a crisis of resellers that threatens to erode the value of the marketplace’s brand.
Make Your Virtual Workshop Stand Out: Best Practices for Teaching Online
During Covid-19 many craft instructors pivoted to teaching online, but online teaching isn’t exactly the same as teaching in person. Edie Eckman explains how you can provide the optimal experience for your online students.
How to Increase Your Shop’s Conversion Rate
Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.
Gen Z Bypasses Etsy for Depop, a New Marketplace for Handmade
Depop is a new mobile marketplace with 21 million users, 90% of whom are 26 years old or younger. Crafters are finding success selling handmade goods on Depop, a competitor with Etsy.
Shopify Made Simple for Craft Businesses
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
What are Pinterest Story Pins?
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
Knitrino is an App Poised to Disrupt the Knitting World
Knitrino is a new app that aims to disrupt the knitting pattern world by integrating all of the information a knitter needs including row-by-row pattern instructions, a progress keeper, a note-taking feature, and a colorwork option that shows color charts in the knitter’s selected yarn colors.
How to Make Your Website ADA Compliant: A Basic Guide
Curious about ADA requirements for business websites? An increasing number of plaintiffs are filing claims for damages against businesses, alleging that their websites aren’t accessible to all. Take your first steps at making your digital presence compliant with the ADA.
ODR on Etsy: What Sellers Need to Know
Etsy’s Order Dissatisfaction Rating, or ODR, launched at the end of 2019, is a way to monitor seller’s customer service satisfaction and sellers can see how they’re doing on an ongoing basis.
Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
COPPA for Crafty YouTubers: What You Need to Know
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
How to Get Found on Google: What You Need to Know About SEO for Your Craft Business
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
How Tinkknit is Helping Destashers Find a Good Home for Unwanted Yarn
For many knitters too large of a stash can hamper creativity. Tinkknit is helping to solve that problem by creating an online marketplace where yarn lovers can sell their excess skeins and earn cash to support their hobby.
Optimize Your Etsy Shop II with Sarah Sewell
In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.
Monetizing Your Blog: A Guide to the Basics
Have you considered monetizing your blog? In this quick start guide, you’ll learn about all of the different options for making money as a blogger.
Why Etsy’s New Free Shipping Policy is Good for Your Business
Etsy announced today that free shipping will soon become a core part of the shopping experience. “By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” CEO Josh Silverman stated in a press release. Here’s why this policy might be a good thing for your business.
Ecommerce Platform Fees Calculator
With all of the ecommerce choices out there, it can be difficult to know which option is best for you. We’ve built this calculator the will help you compare all of the most common platforms.
What You Need to Know to Sell Baked Goods and Other Homemade Food on Etsy
Though Etsy allows the sale of edible products online, it’s on the seller to make sure they are conducting a legal and safe business.
How to Protect Your Social Media Accounts from Hackers
How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business
In this webinar, you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.