How to Get Press for Your Craft Business
Getting press for your business can bring in new traffic and new customers. Use these tips to successfully attract media attention to your craft business.
The Benefits of B-School for Big-Hearted Craft Entrepreneurs
Marie Forleo’s B-School is an 8-week online training course about business and marketing for multi-passionate, big-hearted craft entrepreneurs.
A Taxing Endeavor: Navigating State Sales Tax in a Post-Wayfair World
In June, the U.S. Supreme Court decided Wayfair v. South Dakota, changing the sales tax landscape in ways that will significantly affect your craft-related business.
Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
Balancing Business and Self-Expression as a Crafter
Sometimes finding success as a craft business owner doesn’t lead to the happiness and fulfillment we expected. Sewist and embroiderer Aimee Davis reflects on changing direction and finding renewed inspiration.
Blogs to Inspire and Grow Your Creative Business
When it comes to running your creative business online, social media and blogging play a vital role in the building and promoting of your brand. Whether you run a website, sell handmade goods on Etsy, or use your blog to support a pattern business, learning the best ways in which to do so can be challenging to say the least. Sifting through Google results to find what’s good and what’s just trying to make money off your clicks is something that uses up our precious time, so here’s a list of quality blogs to inspire and grow your creative business!
Podcast Episode #41: Bamboletta with Christina Platt
Today on the Craft Industry Alliance podcast I’m talking with Christina Platt of Bamboletta Dolls. When Christina set about making a doll for her baby niece over a decade ago she could never have predicted that one day she would have a handmade doll business that employs 48 local women and produces 80 dolls each […]
Podcast Episode #17: Stefanie Goodwin-Ritter of Stitchcraft Marketing and Stacey Trock
In this episode of the podcast I talk with Stacey Trock and Stefanie Goodwin-Ritter. Stacey Trock is my frequent guest on the show. She designs crochet patterns for adorable and huggable stuffed animals. Her patterns are easy to follow and take the mystery out of crochet. She is also a teacher on Craftsy, and nationally, […]