The size of the creative industry in the United States was a staggering $44 billion in 2016, up from $30.1 billion in 2011. The Craft and Hobby Association released its new study of the U.S. craft market along with a new name to reflect its more expansive scope: the Association For Creative Industries (AFCI). They also rebranded what was known as the CHA Mega Show as Creativation. “It’s a really good time to be in the creativity business,” says Jamie Gallagher, CEO of Faber Castell USA. His company, based in Cleveland, was one of hundreds of exhibitors in Creativation’s trade show.