Nancy Nally is the owner of Nally Studios and the publisher and editor of Scrapbook Update and Craft Critique, two websites focused on the scrapbooking industry. And avid scrapbooker for more than 20 years, Nancy has a keen interest in news and trends that affect the industry. This year she’s been bringing us quarterly reports on the scrapbooking industry. Check out her first one here. Today Nancy is back with her second update.
Craft Industry Alliance is excited to have Darice join us as a corporate member. Darice is a premier manufacturer and wholesale distributor to the crafts industry that carries more than 45,000 products.
Nancy Nally is the owner of Nally Studios and the publisher and editor of Scrapbook Update and Craft Critique, two websites focused on the scrapbooking industry. And avid scrapbooker for more than 20 years, Nancy has a keen interest in news and trends that affect the industry. This year she will be bringing us quarterly reports on the scrapbooking industry and we’re excited to publish this first installment.
Trend analysis adds context to what’s relevant and timely. These trends can help you find marketing opportunities and growth potential for your business.
Keeping up with trends in scrapbooking these days can be difficult. New products come and go so fast that products disappear just when we discover them. Although we’ve certainly seen a shift away from the traditional scrapbooks of 10 years ago, the art of documenting a life through photos continues to be popular with crafters of all ages. We took a look at what’s popular right now to help you stay on top of what’s trending in the industry.
The size of the creative industry in the United States was a staggering $44 billion in 2016, up from $30.1 billion in 2011. The Craft and Hobby Association released its new study of the U.S. craft market along with a new name to reflect its more expansive scope: the Association For Creative Industries (AFCI). They also rebranded what was known as the CHA Mega Show as Creativation. “It’s a really good time to be in the creativity business,” says Jamie Gallagher, CEO of Faber Castell USA. His company, based in Cleveland, was one of hundreds of exhibitors in Creativation’s trade show.
Weaving is back. What’s propelling this trend in crafting and how can you capitalize on it in your own business? Vanessa Lauria brings us this report.