Jul 22, 2022
Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.
Feb 16, 2020
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
Dec 19, 2019
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
Jul 29, 2019
The Craft Aisle is an Instagram account dedicated to simple craft tutorials with a focus on DIY video. In a short time, this account created by two video producers has gained a lot of traction.
May 20, 2019
Many sewists know Sara Lawson of Sew Sweetness thanks to her twice-weekly live videos that feature everything from demos to Q&A, reviews, and even giveaways. But there’s something many of Sara’s customers may be surprised to know: She is a very shy introvert.
Mar 20, 2019
If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.
Mar 10, 2019
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
Feb 18, 2019
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Jul 17, 2018
Social media strategist and video creator Jennifer Priest recently led a webinar for CIA called Know What Works: Make Videos that Capture Attention. She put together this list of suggested video equipment for all skill levels.
Jul 6, 2018
Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.