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Optimize Your YouTube Videos for More Reach with Trena Little

In this presentation, YouTube strategist Trena will explain why and how you should be using YouTube in your marketing strategy. She’ll show the power YouTube as it compares with other social platforms and what really makes a video successful on YouTube.

5 Tips for Making Videos Without Being on Camera

Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.

Getting Started with IGTV

Use these IGTV tips to learn how to share long-form videos with your Instagram followers.

COPPA for Crafty YouTubers: What You Need to Know

A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.

How to Create Engaging Videos for Instagram

If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.

10 Artists Who Are Doing an Awesome Job with Video on Instagram

The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

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