Make Videos that Capture Attention

Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.

Go Live: The Potential of Live Streaming for Craft Businesses

“We’re entering this new golden age of video,” Mark Zuckerburg recently told BuzzFeed News. “I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

Podcast Episode #40: Creativebug with Kelly Wilkinson and Liana Allday

Watching someone make something is an ideal way to learn a new craft. I think video is an incredibly exciting new frontier in craft publishing and I’m especially excited by the beautifully produced video classes found on Creativebug. For me these classes are every bit as special an experience as opening a well-designed craft book, […]

Podcast Episode #35: Robert Mahar

Video instruction is definitely going to play a role in the future of craft media. Watching someone sew, or paint, or fold paper can convey a complex technique easily in seconds. High-quality video demonstrations are also really enjoyable to watch. They’re a form of entertainment (think about The Food Network) as well as a form […]

Podcast Special Episode: Effective Blogging with Stan Smith

Everyone tells you that writing a blog is a good way to promote your handmade business. Write about what you’re making, show your works in progress, tell the story behind the creation of your products and you’ll build an audience. Those readers will develop a relationship with you and will, over time, become your customers. […]

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