Presented by: Erin Dollar of Cotton & Flax
Recorded March 9, 2017
Are you ready to reach a larger audience with your business, and generate a reliable source of revenue at the same time? Selling your work wholesale is a challenge, but it can grow your business in ways that online retail just can’t match. In this webinar, I’ll share how I went from selling my work exclusively through my online shop, to reaching thousands of new customers through my retail shop partners.
We’ll cover the basics of how wholesale can become a vital part of your business, and how you can start reaching out to retail shops with your designs. We’ll go over basic terms, how to create a line sheet or catalog of your work, and tips for getting paid on time by clients. We’ll touch upon how to determine the best shops for your work, and discuss how to know if you’re ready to bring your business to a wholesale trade show like NY Now or the Stationery Show. You’ll leave with a better understanding of how wholesale can help you take your business to the next level.
Erin Dollar is an artist, surface pattern designer, and founder of Cotton & Flax, a collection of boldly patterned textile home decor that is designed and manufactured in California. Her work has been sold in 100+ retail shops, from indie boutiques, to large mass-market retailers like West Elm, CB2, and Need Supply. By growing her ecommerce business to accommodate wholesale buyers, she has built a sustainable business that generates income year-round, and built a platform for long-term growth.
Erin loves to support other makers by sharing the knowledge she has gained as a creative entrepreneur. If you want to grow the wholesale side of your business, Erin has tips that will help you avoid expensive mistakes, give you tools that will save you time, and help you balance the countless tasks that come with running a creative business.
OMG I am so excited to talk about this! I have been wondering if I should do wholesale or not. I have a custom party supply company and some of my products would be viable for wholesale but I have not been sure about if it’s really what I want to do. Maybe this webinar can help glean some light on it! Sooo looking forward to it!
We’re so glad to heat that, Kim. Erin really knows her stuff.