Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
You can collect fan and follower opinions as formally or informally as you want, using any of a wide variety of survey and poll tools.
Not quite a planner, more than a journal, definitely not a calendar. The Bullet Journal® is a trendy combination of all those, but oh, so adaptable, with a cult-like following of devotees, from busy moms and college students to artists and professionals of all ages.
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
For modern makers, crowdfunding with Patreon is the modern version of a patron — they hope.
According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.
Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.