According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.
Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.