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How to Build Anticipation with Limited Releases

New products and limited-release products both offer powerful marketing opportunities for small businesses to bring customers back to the store, keep a business fresh, and promote engagement.

Fabric.com is Shutting Down

Fabric.com announced to vendors today that the company, which is owned by Amazon, will be shutting down as of October 20.

Creative Business Owner’s Gift Guide

Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!

Halloween Trends for 2022

We take a look at creative trends to expect this Halloween and how this holiday will return to pre-covid levels of popularity.

Miss Purl Chicago: A Yarn Shop and Craft Community

Kamaca Champion had a dream. She wanted to open a yarn store that would serve Chicago’s South Side and enhance a sense of community there. But it would take her years to realize the dream that would become Miss Purl.

Tips and Tools for Creating a Successful 100 Day Project

The #100dayproject is now an annual event on Instagram. This is a free global art project for creatives, who are charged to pick an action, do it consistently for 100 days, and share it. Follow these tips to make your project a success.

The Paper Shortage Impacts Craft Publishers

The paper shortage is taking a toll on craft publishers, causing longer waits, higher prices, and diminishing the eco-friendly options available at any given time.

5 Tips for Making Videos Without Being on Camera

Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.

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