6 Expert Tips to Calm Your Nerves and Help You Give a Stellar Presentation

No matter how long you’ve been doing public presentations you likely still get that sick feeling in your stomach just before walking on stage. Public speaking anxiety is incredibly common. Although most of us struggle with it at least to some degree, there are tried and true techniques you can teach yourself that can make a big difference in your level of ease on stage.

It’s Always Christmas for the Ornament Girl

It’s Christmas all year round for The Ornament Girl, Staci Ann Lowry, who turned an old-fashioned hobby into a business creating handmade, no-sew, fabric-covered ornaments.

How I Got That Gig: 7 of My Quilts Are in Season 3 of Ozark

Who makes the quilts you see on tv? This is a question Lindsey Rhodes had often asked herself whenever she spied a beautiful quilt in the background of her favorite shows. A quilter can recognize fabrics and block patterns and know when something is not mass-produced. Lindsey came to discover the answer to her question in a serendipitous moment! Seven of her quilts were recently bought to be set dressing on Season 3 of the Netflix series Ozark.

Summer Reading List for Creative Entrepreneurs

We’re excited to have Erin Dollar back today offering her picks for Summer 2019’s best art and craft books, creative business titles, and self-help books. Kickstart your summer reading with these new titles. There’s something for everyone!

How to Protect Your Social Media Accounts from Hackers

How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.

6 Tips for Creating an Effective PowerPoint Presentation

How often have you squinted at a PowerPoint slide trying to make out tiny print? Or zoned out on what the speaker was saying because they were simply reading from their slides? Creating an effective PowerPoint slide deck will enhance your presentation and keep your audience engaged.

How to Deal with Customer Complaints After You’ve Made the Sale

In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world.  Sometimes you must take the good with the bad and adapt as situations arise.  So how do you handle difficult and stressful situations?  Are there ways to prevent misunderstandings and future problems?

Michaels Embraces the Gig Economy With New Community Classroom Program

In a step towards embracing the gig economy, craft chain Michaels has revamped its in-store classes turning instructors into freelancers responsible for designing, pricing, and marketing their own workshops. The new Community Classroom program, which rolled out to 1,258 Michaels stores nationwide in March, allows any creative person to pitch to teach at their local Michaels store.

The Next Chapter

We have some important news to share with you today about Craft Industry Alliance’s next chapter. It’s exciting and we want you, our members and subscribers, to be the first to know.

How to Use a Content Calendar to Plan and Schedule Your Posts

Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.

Yarn Industry News Update

The yarn industry appears to be in the midst of industry-wide consolidation, with this quarter seeing even more acquisitions/mergers. Diversity in the industry and concerns over the inclusion of knitters/crocheters of all races, religions, genders, ages, sizes and socio-economic statuses has been the largest topic of discussion this quarter. Although the topic has simmered for years (decades?), the popular discussion began on Instagram in February and began on Instagram before moving to other social media networks and live events. Here’s a roundup of the latest news.

Interweave Faces an Uncertain Future, Its Impact Reverberates

Interweave is facing a very uncertain future. Its parent company, F+W, filed for bankruptcy in March and the search is on to find a buyer for the books division and the magazines by June. Now is a good time to take a moment to reflect on all that this company has given to the craft community over the past 44 years.

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