It’s a tough media landscape for craft magazines and today we’ve learned that three more legacy magazine titles will cease print publication. Golden Peak Media CEO Jeff Litvak has confirmed that Interweave Knits, Sew News, and Creative Machine Embroidery magazines will no longer be published.
“After the Spring issues in 2024, readers of Sew News, Interweave Knits, and Creative Machine Embroidery will no longer receive print products but will receive a fresh, engaging experience that they have come to expect, but via digital means,” Litvak said. Golden Peak has seen growth and success in digital content for knitting and sewing communities since the pandemic. Open rates for the company’s newsletters soared from the low teens to 45% with an average click-through rate of 2%. Perhaps equally importantly, in Q4 of 2022, Golden Peak was able to sell out of some of its newsletter ad inventory as well.
Litvack says going forward the company will be making a two-fold investment in serving its readers. First, it will be developing digital membership models. For knitting and sewing, that will be “Makers Club” which will be unveiled soon. And second, the focus will be on premium print products. The quilting and art magazine Golden Peak still publishes will have more pages per issue, a larger trim size, and enhanced paper quality.
Interweave Knits published its first issue in the Fall of 1996. Sew News has also been in publication for more than 35 years.
“We recognize that these changes come at a time when other publications, such as Vogue Knitting, are also closing,” Litvack says. (See more about Vogue Knitting magazine’s closure on this Ravelry thread.) “However, we want to emphasize that our decisions are not a retreat but a pivot towards a digital future. We are deeply committed to serving these industries for years to come, and we firmly believe that digital is the path forward.
Abby co-founded Craft Industry Alliance and now serves as its president. She’s a sewing pattern designer, teacher, and journalist. She’s dedicated to creating an outstanding trade association for the crafts industry. Abby lives in Wellesley, Massachusetts.