On today’s episode of the Craft Industry Alliance podcast we’re talking about building an audience around your creative passions with my guest, Lauren Fairweather.

Lauren Fairweather is a YouTube content creator, an Etsy seller, and an independent musician who runs all of her creative businesses from home. She’s also a YouTube NextUp winner and mom. Lauren has created videos for many companies including HGTV, SyFy, Simplicity, Intel, and Guitar Center and she recently starred in a video course for YouTube’s Creator Academy. When she can get out of the house, Lauren enjoys speaking on panels, selling her handmade work, and performing her original music at online video and nerd-themed conventions around the world.

Take a peek at Lauren’s YouTube channel trailer to get a feel for the kinds of videos she makes. 

We reference:

Some of my favorite videos from Lauren’s YouTube channel are:

There are many more great videos to watch, whether you’re interested in handmade business tips or in finding a new craft project to do, so I recommend subscribing. That way you’ll get updates when new videos go live.

Lauren Fairweather performing at Leaky Con

Lauren performing at Leaky Con, a conference for Harry Potter enthusiasts.

Lauren performs and speaks at gatherings for Harry Potter enthusiasts around the world.

Evanna Lynch and Lauren Fairweather

Evanna Lynch, who plays Luna Lovegood in the Harry Potter movies, with Lauren at a Harry Potter conference where both were speaking and performing. 

She also makes handmade toys to sell at her table when she performs, and on Etsy.

Plush by Lauren Fairweather

A selection of the plush toys Lauren makes to sell at shows and in her Etsy shop, Fairweather Friends.

As mentioned in the interview, Lauren has a PO Box where you can send samples of your products for a chance to be featured in an upcoming video. That address is:

Lauren Fairweather, PO Box 3521, Cranston, RI 02910, United States.

And, of course, I ask Lauren to recommend great stuff she’s enjoying right now. Lauren recommends:

Keep up with Lauren on Instagram to see what she up to day-to-day.


Today’s show is sponsored by Spoonflower. If you’re a creative person who loves to design, there’s nothing quite like the feeling of seeing your art printed onto fabric, or better yet — seeing someone across the globe purchase it and make something amazing.

Spoonflower is the first company to make it possible to digitally print custom fabric, wallpaper and gift wrap with no minimums, and no limitation of colors. Shop from thousands of indie designs, or sell your own designs and earn up to 15% commission on every sale. The best part? As an independent seller you always keep the rights to your work. Craft Industry Alliance podcast listeners can get 15% off your next Spoonflower fabric order. Go to try.spoonflower.com/abby and enter your email address to receive your coupon code.


You can listen to this episode by clicking on the green arrow below, or subscribe to the Craft Industry Alliance podcast on iTunes or on Stitcher so you never miss an episode. If you enjoy the show, tell a friend about it! Thank you so much.

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