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On today’s episode of the Craft Industry Alliance podcast we’re talking about blogging and writing a book with my guest, Florence Knapp.

Florence is a quilter and dressmaker. For over a decade she has kept a blog, Flossie Teacakes, where she shares her adventures with a needle and thread and the life that goes on around her stitching. During this time she has designed sewing patterns and her work has been featured in various magazines, as well as in a book produced by the V&A Museum.

Florence’s early years were spent in England and Australia, where her childhood homes were filled with vibrant color and intense pattern. As an adult, she found quiltmaking offered the perfect canvas on which to continue to embrace these things, as well as to indulge her love for small-scale precision work through fussy-cutting and English paper piecing. In May 2018 her first book, Flossie Teacakes’ Guide to English Paper Piecing, will be published.

Florence Knapp and book

Florence with an advance copy of her new book!

We talk about the winding path that led us both to blogging at a time when almost nobody we knew understood what a blog was. Florence is the rare sewist who equally enjoys sewing clothes and quilting and she explains how one practice helps her to have renewed energy for the other.

A glimpse of some of Florence’s English Paper Piecing in progress.

We also spend some time unpacking this post about Alex Veronelli of Aurifil threads and Florence’s post that followed. We reference this book, So You’ve Been Publicly Shamed, and talk about forgiveness and the ability to change while in the public eye.

Florence wearing a shirt she made while listening to The Moth.

Florence explains how she got her book deal with The Quilting Company (F+W) and I reference a post I wrote a while ago about how to be your own agent.

Florence and her husband have another business as well. They design educational apps, called Squeebles, that help kids learn spelling words, fractions, times tables, and how to tell time.

In this conversation we also reference:

And, of course, I ask Florence to recommend great stuff she’s loving right now. Florence recommends:

Keep up with Florence on her blog (she’s a wonderful writer!) and follow along with her crafting and life adventures on Instagram.


This episode is sponsored by Ettie & Marion. Ettie and Marion creates truly original fat quarters for the modern quilter. As a small, independent screen-print and fabric design company, Ettie and Marion can release new fabrics as soon as inspiration strikes. See what’s coming next by following @EttieandMarion on Instagram or check out the website at ettieandmarion.com


You can listen to this episode by clicking on the green arrow below, or subscribe to the Craft Industry Alliance podcast in iTunes or on Stitcher so you never miss an episode. If you enjoy the show, tell a friend about it! Thank you so much.

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