On today’s episode of the Craft Industry Alliance podcast we’re talking about craft publishing with my guest, Amy Marson. Amy is the publisher at C&T Publishing which includes the Stash Books and FunStitch Studio imprints. She’s worked at the company for 16 years.

Modern Patchwork by Elizabeth Hartman

Modern Patchwork by Elizabeth Hartman is one of many modern quilting books published by C&T.

We begin by talking about the history of the company and how Amy came to work there. Amy then talks about the incredible changes she seen in the craft publishing scene throughout her time at C&T and how she’s worked to ride each of those changes and adapt C&T’s offerings to the new ways we are consuming content.

Alison Glass Temporary Tattoos

Among C&T’s new products are Alison Glass temporary tattoos.

Amy provides valuable tips on how to pitch a book, what C&T is looking for in an author, and the financial arrangement’s authors can expect. Amy explains how C&T approaches marketing new titles including bringing authors to Quilt Market and licensing properties to Craftsy. Amy spent the first part of her career working in merchandising and she has insightful perspectives on how quilt shops can succeed in today’s retail environment.

In this episode, we refer to:

And, of course, I ask Amy to recommend great stuff she’s enjoying right now. Amy recommends:

*If you interested in craft publishing you also might like episode 39 with Melanie Falick (Abrams), episode #47 with Deborah Balmuth (Storey), and episode #66 with Jennifer Keltner (Martingale).


Quilt Woman

This episode is sponsored by QuiltWoman. QuiltWoman.com is your source for quilting and sewing patterns offering over 10,000 items by over 270 designers to retail and wholesale customers. Wholesale customers enjoy no minimum order and free U.S. shipping with a $60 order. Use the code ABBY at checkout to receive 10% off your order.


Listen to the show right here by clicking on the arrow below or subscribe in iTunes or Stitcher (perfect for Android or Kindle) and listen on the go. And if you enjoy the show, tell a friend about it. Thank you so much.





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