On today’s episode of the podcast we’re taking about building a craft business through the power of Instagram with my guest, Nichole Vogelsinger. Nichole has a beautiful new book out with Lucky Spool, Wild Boho: Modern Projects from Traditional Stitches (affiliate link). She’s also partnered with an assortment of sewing brands including fabric and notions companies. Nichole has built tremendous momentum for her work by using Instagram to show what she’s doing and forge connections. She currently has over 10,000 followers. It’s really exciting to see her trajectory!

In this conversation we talk about selling on Etsy and being willing to change artistic directions and reinvent yourself. We talk about developing an Instagram routine that fits into a busy life with young children and the power of developing relationships with colleagues.

Nichole explains exactly how she got a book deal and what each step of the process was like as she wrote her book. She talks about how to decided what to do next after you’ve turned in the manuscript. Nichole refers to her best selling pattern, The Fractured Color Wheel, which she developed in response to reader demand.

If you’re interested in giving this style of free, creative embroidery collage a try, join in the Boho Stitchalong by checking out the #BohoSAL hashtag on Instagram.

We refer to:

And, of course, I ask Nichole to recommend great stuff she’s enjoying right now. Nichole recommends:

Follow along with Nicholes embroidery on Instagram and on her blog.


This episode is sponsored by the International Association of Creative Arts Professionals. For more than 20 years, ICAP has been the go-to resource for thousands of creatives around the world. Whether you are looking for peer support through our free Creative Passion to Profit Facebook group, help taking your business to the next level through our ICAP membership, the chance to work on not in your business at our annual conference, or private coaching, you’ll find just what you need. Head on over to joinicap.com/whileshenaps and grab your free Creative Arts Business Blueprint and Poster to get started. And if you decide to uplevel your business with an ICAP Elevating Membership, you’ll enjoy 10% off if you use the code ABBY when you checkout.


You can listen to the show right here by clicking on the arrow below, or subscribe in iTunes or Stitcher to listen on the go. If you enjoy the show, tell a friend about it! Thank you so much.

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