Today Prym Consumer USA (PCUSA) announced the acquisition of the Indygo Junction and Fabriflair pattern brands, and hired their creator, Amy Barickman, as a Senior Brand Ambassador. This procurement allows PCUSA to enter the pattern market with clothing, aprons, home décor and craft patterns that naturally align with their existing notions and tool offerings. Amy brings 27 years of entrepreneurial experience to PCUSA’s ambassador program to assist with shop education and brand promotion.
“The time is right to join forces with a solid industry leader who has the infrastructure and distribution to take Indygo Junction and Fabriflair to the next level,” said Amy Barickman, founder of both the Indygo Junction and Fabriflair brands. “I am excited to bring my experience and perspective to Prym and am eager to work with Prym to develop merchandising and marketing resources to assist shops in educating and inspiring their maker communities.”
Prym will maintain over 100 patterns in stock for shipping and offer nearly 200 digital downloads.
The procurement of Indygo Junction and Fabriflair benefits retailers and sewing enthusiasts by continuing product development of patterns and supporting items, creating marketing and merchandising programs for shop education, and increasing product availability across the United States.
“This marriage joins Prym’s premium Dritz and Omnigrid brands with a distinguished independent pattern offering,” said Laura Mooney, director of marketing for PCUSA, “making it easier for makers to choose a pattern and the right tools to make a project a reality and have a satisfying experience.”
All parties anticipate an uninterrupted transition in service, distribution and support. Independent shop orders will now be placed through Prym Consumer USA’s trusted network of distributors. Current PCUSA customers may contact their sales director for product and ordering information.
Thank-you for this information. Does this mean an improvement in the Dritz products? I am not happy to see the two names together. I ,personally, think twice before buying anything Dritz. Some items have not held up well.
Just my thoughts.