JOANN became a customer of WeaveUp’s in 2017, using the platform to launch MyFabric (now simply called customizable fabric), a print-on-demand fabric service available on the JOANN website. JOANN made an investment in WeaveUp in 2019. At that time, Davis told Insider, “As digital textile printing continues to disrupt the $147B traditional printing industry, we see tremendous opportunity to reshape product development, supply chains and market responsiveness for brands and manufacturers in the textile industry.”
Independent artists can upload their patterns to the WeaveUp platform to sell directly to consumers. Those patterns were automatically imported to the MyFabric platform. For the first two years, though, the patterns were for sale on the JOANN website without artist attribution. In the summer of 2021 many artists demanded that their names be listed, and JOANN finally added artist attribution in October 2021.
In today’s letter, Davis wrote that JOANN’s acquisition “became the natural conclusion of a long and cooperative relationship.” The letter went on to say, “Please know that this tighter relationship between our companies we will have the resources to make our platform even more successful for our artists.”
Davis concluded by saying there are “big plans” for the WeaveUp platform and “exciting new opportunities for our independent artists” to come.
Abby co-founded Craft Industry Alliance and now serves as its president. She’s a sewing pattern designer, teacher, and journalist. She’s dedicated to creating an outstanding trade association for the crafts industry. Abby lives in Wellesley, Massachusetts.