Strategies for Encouraging More Reviews
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
7 Tips to Give Your Business a More Professional Look
Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion. You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services. So, how do you create a professional image? Here are a few suggestions that have been proven to work.
5 Elements of a Bestselling Pattern
Bestselling patterns frequently have elements in common. Working to include some, or all, of these in a pattern, can help it have a better shot at rising to top seller status.
Get Your Emails into More Inboxes with These Deliverability Best Practices
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.
Best Practices for Using Pinterest Promoted Pins
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins. These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
Cozyblue Encourages Crafters to Slow Down, Get Cozy, and Get Crafty
Liz Stiglets, owner of cozyblue, has created a thriving embroidery business including selling kits retail and wholesale as well as a subscription club.
Brand Ambassadors Help Companies Earn Loyal Fans
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
How to Write a Great Bio: Tips for Craft Business Owners
Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.
But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.
How to Put the Marketing Funnel to Work For Your Creative Business
The marketing funnel is also known as the purchasing funnel and it describes a customer’s theoretical journey from not knowing anything about your product, service or business to becoming a customer. It is a useful way to look at your marketing activities and how to create and measure your marketing goals.
Bluprint and Other Changes at Craftsy Have Eroded Instructors’ Faith in the Platform
In May, just a month after Craftsy was acquired by NBCUniversal, the company announced to instructors that it would be switching its main revenue model from a la carte class sales to a subscription model.
Brand Messaging: 220 Adjectives for Craft Industry Businesses
A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.
Making the Most of MailChimp
A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter in this webinar!
Creating and Nurturing a Facebook Group for Your Business with Ebony Love
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
5 Email Automation Ideas to Increase Your Revenue
No small business owner can develop personal relationships with every customer to nurture the relationship. That’s where email automation can help.
Happiness, Delivered: Subscription Boxes Offer New Channel for Growing Revenues and Customers
For designers and makers, subscription boxes potentially offer exposure to enthusiasts who might not frequent retail stores or know how to find them online.
Is Blogging Dead? Not So Fast
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Tips for Increasing Brand Loyalty as a Small Craft Business
Taking the time to treat each person who purchases something from your craft business with care will convert first-time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
Come Along With Me: The Joy of a Craft-Along
A knit/quilt/sew/craft-along means you have a group of people making the same thing at the same time—shared community around a shared process.
How Craft Book Authors Can Make the Most of Amazon and Goodreads Author Pages
Online retailing giant Amazon and book recommendation site Goodreads, both offer authors resources to promote their books directly to readers.