Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.
Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.
Learn the power of podcasting to boost your creative business. In this webinar, Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
National home decor retailer, West Elm, has a commitment to promoting the work of artisans and crafters in the areas where their stores are located.
The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Most of us begin our businesses as one-person shows. We make our product, take the photos, make the listings on Etsy and answer the emails. And that’s great! Starting small (with as little debt as possible) is a good way to begin your business. You’re agile with your product, can test what’s working with your customers and get a hands-on feel for what needs to change. But at some point it may be wise to hire help so that you can grow and professionalize. Here’s how to know when.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
Autoresponders connect your work with your subscribers without constant attention or effort, keeping your list active and engaged.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
Options for child models, legal aspects of working with children, payment of minors, as well as the logistics of running of a photoshoot with children.
Mobile strategy can help craft businesses reach customers where they already are, provide unique user experiences, and diversify their income streams.
In this webinar we’ll discuss the importance of having an email marketing strategy for your business.
Kathy Nida’s quilts were censored, but there’s another story here about how companies respond to critical feedback online.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.
Your business started as a reflection of your carefully considered aesthetic. This webinar offers tips for translating that vision to online marketing tools.
If you’re a blogger or product seller looking to increase revenue, affiliate marketing is a great option to consider.
Use this sample press release as a model to write your own.