Use this workbook to understand the core purpose of your brand by reflecting on the reasons behind starting your business, establish brand values that align with your customers and to gain clarity to build a coherent and clear brand identity.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.
Learn how to develop an elevator pitch – a short, succinct, and persuasive way to introduce yourself, make a connection, and give the business answer to the ol’ cocktail party question, “So, what do you do?”
A comparison of the different services available for your email marketing considerations. Pricing, value, and prospective cost as your email list grows are considerations.
The best digital quiz apps make it easy and fun for you to create a personality test for your website, mailing list, or social media page. In this article, we’ll go over the features, usability, and pricing of some of the top quiz apps.
We polled Craft Industry Alliance members and this is a list of their favorite swag, the stuff they still have and use years after the event has ended.
A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.
If you’re ready to grow your wholesale business, you’ll need to create a wholesale linesheet to facilitate orders from retail shop owners.
Taking the time to treat each person who purchases something from your craft business with care will convert first-time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
Whether you have an ecommerce or a brick-and-mortar store, here are some Black Friday and Cyber Monday promotions to kick off the holiday shopping season.
Use this sample press release as a model to write your own.
We’ve put together a list of ways to create irresistible bonus content, to entice potential customers who are excited about your product.
Email is a personal and direct way to contact your customers. Most importantly, you own your email list-it is one of your business’s valuable assets.