How to Run a Facebook Group Like a Pro
Facebook Groups are a popular way to create a community around your business or brand. There are a number of things to consider before you open the doors.
Checklist: How to Start & Manage a Facebook Group
Author Marjie Kemper created this helpful checklist to walk you creating a Facebook Group. Print it out and check off the boxes as you work through each step.
LinkedIn for Craft Professionals
LinkedIn claims 500 million users, with about 100 million using the platform actively—that’s a big audience that you don’t want to ignore.
Showcase Your Brand on Instagram Using Planoly
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.
Low Tech Analytics: Printable Social Media Trackers
We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.
How to Run an Amazing Destash Sale
Regardless of your craft there comes a point where you may be drowning in supplies. It’s time for a destash. Cheryl Arkison explains how to run a destash sale smoothly so you can get some cash and get back to work in a cleaned out space.
Being Inclusive and Accountable in Craft Industry Marketing
The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Member Perspective: Why You Should Consider Using an Instagram Bot
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
Swag Works: Add a Little Something Special to Your Packages
There’s much to be gained by exceeding customer expectations. Sending brand premiums along with shipments lets your brand’s personality shine and gives customers an unexpected thrill.
More Art, Life, and Work Quotes for Social Media
We’ve put together some cards with a few great quotes about art, life, and work. If they speak to you, feel free to use them wherever you like.
How to Use Tailwind to Grow Your Visual Marketing Presence
One of our member benefits for Craft Industry Alliance is a discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
10 Ways Craft Businesses Can Drive More Sales from Pinterest
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
Harness the Power of Live Webinars: Tips for Craft Business Owners
A live webinar can be a great way to establish yourself as an expert in your field. Here are some great tips to make them an effective tool!
What’s Working on Facebook Live 6 Months In
Many craft business owners have experimented with Facebook Live and for some live video has become an integral part of their marketing strategies.
Pinterest for Craft Businesses
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
10 Free Apps to Help Your Run Your Creative Business
Running a business online can feel overwhelming. There are so many apps available it’s hard to know what to choose. Fiona Pullen recommends 10 free apps that make it easier to manage your business day-to-day.
How AQS Mishandled the Online Fallout After Pulling Kathy Nida’s Quilts
Kathy Nida’s quilts were censored, but there’s another story here about how companies respond to critical feedback online.
Giveaways: Great Idea or Something to Avoid?
Giveaways can be great for reaching more people with your brand. Here are some things to think about to make sure you’re reaching the right customers.
Avoid Social Media Burnout — Schedule Your Posts Ahead of Time
Utilizing social media scheduling tools is a great way to alleviate some of the pressure on your time and avoid creative burnout.
Go Live: The Potential of Live Streaming for Craft Businesses
“We’re entering this new golden age of video,” Mark Zuckerburg recently told BuzzFeed News. “I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”