We break down steps you can take to build your newsletter list, including offering a compelling sign up incentive, creating a clear call to action, and featuring extra-special limited-time offers.
Choosing the right website builder for your business can be overwhelming. We examine all of the major platforms, exploring features and pricing.
In this webinar, surface designer and online instructor Shannon McNab will introduce you to Airtable, an app that she uses to organize her entire creative business. You’ll learn how you and your team can keep track of all your important information, allowing you to streamline your business and put some of your admin tasks on autopilot.
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
According to Abby Glassenberg, Etsy is facing a crisis of resellers that threatens to erode the value of the marketplace’s brand.
During Covid-19 many craft instructors pivoted to teaching online, but online teaching isn’t exactly the same as teaching in person. Edie Eckman explains how you can provide the optimal experience for your online students.
Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.
Depop is a new mobile marketplace with 21 million users, 90% of whom are 26 years old or younger. Crafters are finding success selling handmade goods on Depop, a competitor with Etsy.
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
Knitrino is a new app that aims to disrupt the knitting pattern world by integrating all of the information a knitter needs including row-by-row pattern instructions, a progress keeper, a note-taking feature, and a colorwork option that shows color charts in the knitter’s selected yarn colors.
Curious about ADA requirements for business websites? An increasing number of plaintiffs are filing claims for damages against businesses, alleging that their websites aren’t accessible to all. Take your first steps at making your digital presence compliant with the ADA.
GDPR regulations are now an important part of the internet, no matter where you’re located. Use this checklist to go through your business and website to be sure you’re dealing with customer privacy properly.
Etsy’s Order Dissatisfaction Rating, or ODR, launched at the end of 2019, is a way to monitor seller’s customer service satisfaction and sellers can see how they’re doing on an ongoing basis.
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
For many knitters too large of a stash can hamper creativity. Tinkknit is helping to solve that problem by creating an online marketplace where yarn lovers can sell their excess skeins and earn cash to support their hobby.
In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.
Have you considered monetizing your blog? In this quick start guide, you’ll learn about all of the different options for making money as a blogger.