30-Point Blog Critique Checklist
Once you have completed our 30-point checklist, you’ll not only have looked into your blog’s overall performance, you’ll have discovered some easy tweaks that will get you more attention from your audience.
Ecommerce Checklist: Make Sure Your Site Isn’t Missing Anything
Use our Ecommerce Checklist to make sure your site isn’t missing anything! Let us help you use all the tools available to bring and retain customers.
How to Integrate Shopify with MailChimp After the Breakup
Last week MailChimp threw the ecommerce world into a panic by announcing that they would no longer integrate with Shopify. The two companies were apparently unable to resolve a disagreement overcome to an agreement over a data privacy issue. Here’s how we recommend you proceed.
10 Artists Who Are Doing an Awesome Job with Video on Instagram
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
Strategies for Encouraging More Reviews
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Ethical Dilemmas of Providing Free Content
In the race to gain blog readers and newsletter subscribers, the craft industry has adopted the motto of “free.” They hope offering free patterns as lead magnets will lead to future sales. Many in the industry aren’t buying it. Others still feel that approach works.
Finding the Right Host on the Internet
When you are choosing your home, there is a lot to consider. Your answers to some fundamental questions about your website and what you want it to be will lead you in the right direction for finding your web host, your address online.
SEO Tips and Tricks to Optimize Your Website
Search Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Password Managers: Main Features and Price Comparison
Password managers can be a lifesaver when you have multiple accounts and employees. These apps allow you to generate, store, and authenticate your passwords on your computer or mobile devices. Most companies have a low monthly fee and similar features.
GDPR: What Small U.S. Craft Businesses Need to Know
If your U.S.-based craft businesses has customers in the EU — people who have purchased a product from you, subscribed to your mailing list, commented on a blog post or even visited your site and had their information processed by Google Analytics — you will need to comply to the new GDPR regulations.
How to Run a Survey: Best Practices for Craft Businesses
Asking precise questions of our customers in a survey format is a great way to learn how to improve their experience and inform your business priorities.
Terms of Service and Privacy Policies For Your Website
Adding a well-thought-out privacy policy and Terms of Service will provide practical benefits and may also protect you in case of a dispute with a website user.
Cybersecurity on WordPress: Keep Your Site Safe
Here’s how to manage cybersecurity risks in WordPress—without needing a degree in computer engineering.
How to Set Up an Affiliate Program for Your Product Business
Setting up an affiliate program for your business can help drive sales and traffic in ways that you could never do alone. Use these expert tips to get your program going.
Is Blogging Dead? Not So Fast
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
What to Include in a Full Visual Identity for Your Brand
Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.
Help Customers Find Your Brand Videos with Search Engine Optimization
Customers — and search engines — love videos. Getting your videos seen by your target audience starts with practicing search engine optimization for video.
Best Websites for Building a Customer Survey or Poll
Surveys and polls can help you understand your customers and followers much better than social media reactions because they allow you to target the specific information you’re interested in to grow your business and engage your community.
Customer Support Beyond Email: Affordable Help Desk and Chat Software for Small Business
Modern help desk software can help you do tie your customer service efforts together into one cohesive customer experience.
Lessons Learned from Starting a Membership Site
A membership site requires a considerable amount of expense and planning. I’ll share what I and a few others have learned.